The highly-anticipated First International Investment Forum in VR, AR, and MR (#IIFVAR 2017) was launched in Technopark, Zurich on Thursday, 20th of April, 2017 to the delight of over 100 participants including start-ups, investors, renowned speakers, and many enthusiasts.

With the objective to gather the best of VR/AR/MR speakers, startups/enterprises and investors in the economic capital of Switzerland, this conference established an agenda to discuss not only the many existing virtual, augmented and mixed reality possibilities, but also the investment hurdles facing startups/SME today, and subsequently the necessary solutions, actions and strategies to overcome these challenges.

Sixteen speakers from around the world -- visionaries, developers, entrepreneurs, researchers, and more -- took the stage, covering a range of industries. Prime start-ups also pitched their innovative products and services, followed by the product demos from VR, AR and MR startups/SMEs, a surprise performance, and a cocktail networking reception.

The one-day conference inspired excitement among the participants over the quality of the speakers, and the high level of startups/SMEs, denoting the great success of the event.For pictures and live-media shares from the event, visit the Storify:Link