Virtual and augmented reality news
Zero Latency’s new installation at the MGM Grand’s massive Level Up gaming lounge marks another positive milestone for the Melbourne-based company and out-of-home VR technology. The Las Vegas facility opens on September 8th, offering untethered, eight-player VR entertainment across a 2,000 square-foot arena. The out-of-home VR entertainment market has expanded rapidly over the last couple of...
GUEST: With Apple’s recent introduction of ARKit, developers have rushed to create seriously impressive AR demos for the iPhone. This has resulted in some futurists and techies proclaiming that the age of the smartphone has ended and that the takeover of AR smart glasses is not only inevitable but also imminent. However, rumors of the...
Travis and Stewart interview Scott Stratten, the man behind “unmarketing,” in this week’s episode of VB Engage, as part of the Unbounce CTA Conference interview series in Vancouver. Scott reveals some of his greatest engagement tips and tells us how AI will affect the marketer’s life. Speaking of AI, and the news this week, we debate...
KFC has revealed a curious trailer for The Hard Way: A Virtual Reality Training Experience, an ‘escape room’ game designed for VR. While it may seem like a rather smart marketing campaign at first glance, the world-famous fast food company apparently has real plans for incorporating the VR experience into its employee training program. VR...
A developer has previewed a pair of potential applications built on ARKit that can be triggered by Alexa, the resident voice assistant of the Amazon Echo. The demos come courtesy Scott Finkelstein, manager of web technologies at Adelphi University. In the first video, Finkelstein asks Alexa to launch “augmented weather systems,” and then asks her...
The world of gaming has never been cooler thanks to Apple’s ARKit. From AR arcade games to giant god battles to Pac-Man, we’ve seen our fair share of awesome and innovative games. Now, ARKit developer NK has created a location based gaming platform that molds aspects of the game flawlessly into our world. The demos...
A new report by Bloomberg suggests HTC is getting serious about exploring its options with its VR division, considering a “strategic investor, selling or spinning off its Vive virtual reality headset business.” This has been rumored for a long time as the Android phone maker struggles for profits while its Vive headset seems to be leading...
Google first started its venture into virtual reality with Google Cardboard back in 2014. Since then we’ve seen the company’s ambitions in VR and AR continue to grow with the introduction and launch of the Daydream headsets in 2016, and new standalone Daydream headsets coming later this year. A look at the company’s job listings so...
The developer kits for Microsoft’s HoloLens mixed reality headset are controlled with basic gesture recognition, getting users to pinch the air to interact with user interfaces and more. A new patent, however, suggests a physical controller might be on the way too. The patent, revealed earlier this week after being filed back in 2016, details...
Chroma Lab is a mesmerising particle simulation and a simple but stunning VR showcase, using a custom physics engine to calculate the fluid-like behaviour of more than 100,000 particles. While there are no ‘game’ elements, indie developer Sean Tann has created is a well-crafted ‘sandbox’ that offers a number of useful options to tweak or significantly...
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