SSVAR blog talking about virtual reality,augmented reality and mixed reality.
Via a Medium blog post, it looks like one of the largest beauty companies in the world is taking their next major step into the VR industry. Back in May, we reported on L’Oreal partnering with 8i for volumetric capture, which brings real life people into virtual settings as holograms. We’ve covered 8i’s work before, with...
What was looking like a pretty quiet week on the PlayStation VR front was saved at the last minute today with the arrival of a new Call of Duty with a VR experience attached. Other than that there really isn’t much to see here just yet, though next week does bring both Robinson and Eagle...
Earlier this week Unity’s Editor VR platform evolved from a novel new way of making videogames into potentially the most forward-thinking VR development platform, and it is all to do with Tools. Toward the end of their on-stage demo at Unite 2016 on Tuesday, Unity Labs’ Amir Ebrahimi and Timoni West debuted this addition to...
The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. Additionally, many of these companies are still privately owned or in their infancy. Thus, if you are interested in investing in some of these...
When I first reported on the debut of Bigscreen, a virtual desktop social sharing and streaming platform for VR headsets, I immediately recognized a huge opportunity. Sitting in a virtual room, on a virtual couch, chatting with a real person, and sharing our screens as if we were side-by-side hanging out together, was thrilling. From...
The problem with Call of Duty‘s Jackal Assault VR mission is that it doesn’t really have anything to do with Call of Duty. True, it carries the name and puts you in the cockpit of the spacecraft from this year’s entry into gaming’s biggest franchise, Call of Duty: Infinite Warfare, but it’s about as far...
HTC announced the first class of 33 companies to join its Vive X accelerator back in July, but has since remained tight-lipped about what those startups have been up to. This week, we’ve heard the first update from one of those companies, ObEN. The Pasadena-based group raised $7.7 million in a Series A round of...
Next week the PlayStation 4 Pro officially releases to the world. When Sony debuted the console at its PlayStation Meeting two months ago in New York, everyone already knew what to expect and we were left a bit disappointed overall. While it would support 4K and HDR gaming, the supposed enhancements for PlayStation VR [device review]content seemed...
“360 Videos are not real virtual reality.” If you’ve spent any time following the VR Space chances are you’ve heard that phrase more than once. As immersive and interesting as 360 videos can be, there are those that refuse to accept them as “true” VR due to their lack of interactive elements. 360 camera technology...
As the virtual reality world continues to expand rapidly one portion of the globe that often goes overlooked is Europe. The United States, China, Japan, Korea and Taiwan have been hogging most of the spotlight, but The United Kingdom, Germany, and the Netherlands are becoming more attention-worthy by the day. To celebrate and facilitate this...
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