Virtual and Augmented Reality
SSVAR mission is to promote in Switzerland the use of the VR /RA technology in marketing.
We are currently in touch with partners in Marketing and will update our website soon with our successes.
We are pleased to collaborate with you on your projects related to this field.
What is augmented reality marketing?
Augmented reality is one of the newer forms of strategies adopted by companies who use it to combine elements of print and online advertising.
They view it as an ideal way of delivering persuasive messages to a technological minded audience.
The use of augmented reality in advertising is discussed in greater detail in our augmented reality advertising article.
Advantages of augmented reality marketing
It is still early days regarding the benefits of using this technology as a marketing tool but here are a few potential contenders:
- Personalisation: the customer can upload their own content to create a personalised form of media which is marketed at them only.
- Novelty: augmented reality is considered to be the ‘latest thing’ on the technology front so there is still that drive to be an early adopter.
- Socialisation: there is the opportunity for customers to share their personalised content with others, i.e. viral augmented reality marketing.
- Accessible: it enables customers who do not have the technical skills or know-how to create their own multimedia product.
There is also ‘customer experience’ to consider: augmented reality can inject a playful, fun element into in an everyday product.
It adds a sense of excitement to the process which appeals to a greater number of customers.
This is the aim of marketing.