Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual sunglasses on users’ faces and a cold can of Coors Light in their...
The company behind Japan’s beloved Gozilla, Japan’s Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance...
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team’s new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user’s surroundings with a virtual stadium and a full-body mask to place the team’s jersey (or kit, in the parlance of the...
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp. Available through Target.com via any desktop web browser, as well as mobile (specifically, Safari for iOS and Chrome...
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app. Last year, Google launched Qibla Finder, an augmented reality web app that points users in the direction of Mecca, the Islamic holy place which Muslims face...
In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their tasks. The last few years have seen increased investment in smart glasses technology, with a number of high-profile acquisitions and direct investments by large companies in manufacturers and start-ups, but some challenges still remain. As...
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter. Now available via the App Store, the Fields app creates spatial sound “fields” that are visually marked via colorful 3D “particles”...
Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real...
Hello, budding augmented reality developers! My name is Ambuj, and I’ll be introducing all of you Next Reality readers to the world ARKit, as I’m developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software engineering, and I’ve been working on iOS apps...
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it’s launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a...
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