In what’s becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it’s not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug. On Thursday, a video interview appeared on YouTube featuring Necole...
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century’s long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children. The International...
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That’s why it’s important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping...
#AR #MARKETING In today’s episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing. On the show you’ll learn: If Virtual Reality (VR) and the immersive industry are the same thing How immersive technology like augmented reality,...
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it’s also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK’s Royal Shakespeare Company (RSC). Revealed on...
Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode. Like other versions of AR mapping that we’ve seen before, like Blippar’s AR City, the...
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia’s Public Investment Fund (PIF), the investment has been confirmed by the company’s CEO Rony Abovitz. The investment amount from PIF is $400 million, with an additional $61 million coming from unnamed investors, for a total of $461...
Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception. The US Patent and Trademark Office recently published a treasure trove of Magic Leap patent applications that appear to provide more details about the Magic Leap One: Creator Edition. One application, filed under...
Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World. The new game is called “Jurassic World Alive,” and while the trailer for the game doesn’t show any actual gameplay, the cinematic approach to the promo indicates that the studio is putting real...
While everyone was marveling at the latest drama over at Magic Leap involving employees last week, a major rumor listed in one of the reports, related to the company’s flagship device, was mostly overlooked. “One current issue with the headset is battery life and charging; the device doesn’t charge while it’s plugged in and being...
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