The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education, enterprise adoption, provider investment, and more. What are the greatest barriers to growth? How quickly are companies taking pilots into production? Where should the industry be focusing its efforts? To answer these and other questions...
Tag: augmented reality
HoloLens Dev 101: Building a Dynamic User Interface for the HoloLens, Part 10 (Scaling Objects)
An incorrectly scaled object in your HoloLens app can make or break your project, so it’s important to get scaling in Unity down, such as working with uniform and non-uniform factors, before moving onto to other aspects of your app. This HoloLens Dev 101 series has been designed to not only help you learn about...
New York Times Adds AR to Its Coverage in Time for Winter Olympics
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday. Through an ARKit update to its iOS app, the publication will...
Apple AR: This Is What Apple CEO Tim Cook Said When Cornered About Possible AR Smartglasses
Prior to Apple’s earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones. But buried...
Snapchat Launches In-App Store with ‘World’s First AR Superstar’ Hot Dog Toy & Other Swag
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors. On Thursday, Feb. 1, Snap Inc. launched its new product store within...
Apple AR: Art.com & Houzz Apps Take Imaginative Approaches to Hang AR Art Until ARKit Update Arrives
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple’s ARKit platform is the ability to hang virtual artwork that rests realistically on walls. In the meantime, developers wishing to emulate the experience have resorted to shortcuts, with Art.com and Houzz...
It’s Time to Ask — Is Microsoft Co-Founder Bill Gates Secretly a HoloLens Hater?
Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don’t let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine. Which leads...
Apple May Be Holding Back Crucial Key to ARKit’s Gaming Success Until 2019, Report Says
Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has...
Apple AR: Apple’s ARKit Update Already Being Taken to New Levels in These Developer Experiments
Thanks to Apple’s beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring. The highlight of ARKit 1.5 is vertical surface detection. The first iteration of ARKit was limited to horizontal surface detection, which has placed constraints on what...
Insights on Enterprise AR from CES 2018
2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and revenue, became the fastest-growing category within the AR/VR universe. According to ARtillry intelligence, hardware and software spending in 2017 was $3 billion, more than triple that of 2016. Some of the most compelling Enterprise AR...