If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats. The Facebook app for iOS and Android, and its Messenger companion (also for iOS and Android), offer up more than 30 AR effects for Halloween. The...
How would you describe the state of the AR ecosystem today? It’s a very exciting period within AR. We have big actors like Google and Apple pushing AR in their new devices and new tools like ARCore and ARKit. And from an industrial perspective, we see a lot of companies starting to see the potential...
Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated to become a $49 billion market by 2021, is for the professional hands-on workforce: Access to information and assistance on the go can make a huge difference in speed and efficiency. General Electric is one of...
In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality (AR) solutions in enterprise environments to enterprise data security, the Augmented Reality for Enterprise Alliance (AREA) commissioned the first in-depth study of security-related issues that could impact the deployment and widespread adoption of wearable enterprise...
What I’ve Learnt as Executive Director of the AREA I’ve had the most amazing year as Executive Director of the Augmented Reality Enterprise Alliance (AREA). Getting to really understand this new and amazing Enterprise AR ecosystem has been a fantastic journey. I’ve spoken to many enterprise executives and innovation leaders who are looking to improve...
In the aftermath of Upskill’s acquisition of Pristine, the AREA caught up with Upskill’s Chief Strategy Officer, Jay Kim, to get his perspective on the deal and what it means for AR. AREA: What were the motivating factors behind this acquisition? Kim: Both companies saw capabilities in each other that would be a force multiplier,...
Are you an AR startup that would like to join the AREA but has lacked the resources for a full Contributor membership? Now you can take advantage of all the advantages of belonging to the AREA through our new Startup Membership. The time-limited Startup membership offers you the full benefits of an AREA Contributor member:...
This is the third in a series of blog posts following the progress being made on the AREA’s first research project. Read the first two installments here and here. In February 2016, the AREA performed a preliminary analysis of the field of enterprise AR security. We learned that there was virtually nothing available about the topic on the...
Read the first installment here. The topic of security in enterprise AR environments is both under-addressed and vital. Our cybersecurity team at Brainwaive is excited about the opportunity to work with the AREA to protect companies’ information and assets through this first-ever AREA-funded research project. The objective is to develop and popularize a reliable, repeatable means of assessing security when adopting AR headsets/glassware...
It’s finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series. Using the World Lens feature launched earlier this year, you can now put...
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.