A few months ago, a video went viral of a boy playing Super Mario Bros. in the middle of Central Park using augmented reality and the HoloLens. Since then, we’ve been clamoring to play the real-life version of the classic game. While the original creator has not specified any plans to release his HoloLens version...
Tag: augmented reality
Apple AR: Dunkin Donuts Goes All in for the Solar Eclipse with ‘Moonchkin’ App
The total solar eclipse is just a few days a way and everyone is buzzing about it. It will be visible in the US from Oregon to South Carolina with 16.5 million people able to view it. However, the other 306 million people in the US are out of luck when it comes to viewing...
Apple AR: Get Creative in Making Your Own Virtual Campsite with Orb
The creative possibilities are part of what makes Apple’s ARKit so exciting. We’ve seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio “Orb” has created an app to let you create scenes with 3D objects of your choosing. This Orb is not to be confused with...
Technicolor’s Josh Limor at Adobe Summit – The Digital Marketing Conference, London
#AR #MARKETING The powerful combination of virtual reality (VR), augmented reality (AR) and mixed reality (MR) isn’t just about entertainment. It’s about creating immersive experiences that emotionally connect the audience to a story, a brand, a message, or other content. Emotional connections are key to committing message to memory. Learn more: http://www.technicolor.com
Apple AR: Demo Teases a Camera App That Expands the Possibilities of Future Effects
A camera app demo that uses Apple’s ARKit has been blowing up on Twitter recently and it very well might be the future of how we take pictures with our iOS devices. The demo was created by Twitter user Zach Lieberman, a self-described researcher, educator, and maker of art using code. He calls the demo...
Apple AR: Take a Walk on the Moon with New Space Door Demo
The latest portal demo made with Apple’s ARKit is one small step for man, one giant leap for augmented reality. That’s right, the latest demo allows you to venture through a door onto a moon from wherever you are. YouTube user Tony Alazeub, who created the demo, said he got inspiration for the space portal...
Apple AR: Chase After & Scare Pigeons with New Upcoming Mobile Game
I’m going to be honest with you. I hate pigeons. They’re always in the way and I don’t think they’re afraid of anything because if they don’t want to move, they’re not moving no matter who comes their way. So a new game made with Apple’s ARKit called “Pigeon Panic” sounds right up my alley....
Apple AR: ARKit Turns Artist’s Apartment into Fight Club’s IKEA Scene
At the risk of breaking a few rules, we’re going to talk about Fight Club. More specifically, digital artist Mateusz “Marpi” Marcinowski has mimicked a scene from the movie using Apple’s ARKit. In the “IKEA Nesting Instinct” scene, while the narrator ruminates about his consumerist identity, the camera pans his apartment, with text overlays identifying...
Apple AR: Immersion VR ‘Shows Us What They Got’ with Rick & Morty ARKit Tribute
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to “show them me what you got” thanks to ARKit. A demo from Immersion VR simulates an invasion of the Cromulons (from episode five of the second season), or, to some of the ignorant characters...
Apple AR: Quickly Find Your Friends in Crowded Places with Neon App
Going to music festivals is one of the best parts of the summer — Which is probably why thousands of people attend them. With numbers like that, trying to find and meet up with your friends can be difficult and intimidating. Thanks to Apple’s ARKit, however, you’ll soon be able to locate your friends in...
