Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can’t even escape them on social media because they’ve taken over Snapchat with the release of three augmented reality lenses. That’s right, this new AR feature means that there could be Minions in your flower crown. Don’t...
If you’re someone who loves to read, you’ve probably read a book that made you want to hop into the story and live in the world that wasn’t your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn’t be able to. Augmented reality is similar...
Nike’s newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro “Momofuku” sneakers. The free app — available for both iPhone and Android — generally works sans AR by allowing users to shop for popular Nike sneakers. However, for the much-anticipated...
I currently am and have always been what one might call a PC/Android guy. Many that know me well would likely even go so far as to say I am anti-Apple. About an hour after seeing the ARKit demo during the day-one keynote at WWDC, I became the owner of a brand new Mac. Pair...
Former head of strategic marketing, hired to broaden company’s reach across genders, alleges augmented reality startup is tolerant of sexism Augmented reality startup Magic Leap is being sued for sexual discrimination by an executive who was hired to help it appeal to women. The company, a startup best known for securing a valuation in the...
The new battlefield AR game announced by Skyrocket Toys today is similar to the childhood game “Tag”, except the stakes are much, much higher. Skyrocket Toys are known for selling drones and other gadgets that have previously utilized AR/VR. This includes products such as Mebo and Sky Viper. The game takes a page out of...
Last June Meta began shipping their Meta 2 mixed reality headset, to the delight of many. In September it was announced that shipping had been delayed until the end of the year. Then it appeared that Christmas would bring something magical when Meta sent out an email 4 days before Christmas saying that the Meta...
Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren’t your regular UV-blocking sunglasses. Called the Everysight Raptor AR glasses, these shades project all...
If you don’t know Clay, you’re probably going to want to. According to their website, Clay VR’s goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to...
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called “Snatch.” Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs. Snatch was...
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