The incredibly secretive augmented reality startup Magic Leap showed off another demonstration of its technology this week, this time using Chinese apps. During a discussion with Alibaba CMO Chris Tung in China, Magic Leap’s chief marketing officer Brian Wallace gave audience members a look at how the technology works. The early look for Alibaba makes...
So you’re going crazy for Pokémon Go, aren’t you? You can’t stop thinking about it, tweeting about it and playing the darn game that’s taken the entire world by storm. You want to become a Pokémon master, right? Though the game’s quite simple, it’s also deep if you’re a completionist and want to brag in...
Samsung bet correctly on virtual reality with the Gear VR and now the headset has become the best way to get a mobile VR experience. But what’s next? There’s no guarantee that any rising tech trend will be more than a passing fad, but that’s also the beauty of technology — it could be a...
Immersive technologies are expanding creative experiences, and have a broader reach than simply Pokémon Go Brands are experimenting with immersive technology to create electronic empathy – blending digital and experiential marketing to bring shared experiences to a wider audience. This year, virtual reality (VR) headsets including Oculus Rift and HTC Vive hit the consumer gaming...
Just weeks after the augmented reality game Pokémon Go shot to the top of the app charts, millions of people are no longer using it, according to a report Just weeks after the augmented reality game Pokémon Go shot to the top of the app charts, millions of people are saying “Pokémon No”, according to...
Mixed-reality system will place user’s hands, arms and real-world objects into a virtual world without the need for a series of external sensors Intel has unveiled its next evolution of virtual-reality goggles Project Alloy for so-called mixed reality, which drags real-world objects into the virtual realm using 3D cameras. The new head-mounted display consists of...
When real life seems so dark, it’s no wonder people welcome the chance to add a little magic. But games have been with us for thousands of years – and the crazes of different eras tell us more than you would expect It’s Saturday night and I’m standing in a crowded bar talking to a...
Augmented reality is here to stay. But what happens when physical space is all that human beings share? As I flick little balls at a stag-beetle monster called a Pinsir, the fabric of reality does not seem as if it’s under imminent threat. The animated thing jumps and dodges around in front of the masonic...
LAGUNA BEACH, California — Facebook just gave an early look into an experimental camera app that uses artificial intelligence to make live video look like art. Speaking Tuesday at the Wall Street Journal’s WSJD Live conference, Facebook Chief Product Officer Chris Cox demoed the app, which he said offered a look at how the social...
Think of it as Pokémon Go, but for rips, submerged rocks and shallow sandbars. Samsung Australia is currently trialling a free augmented reality app called Pocket Patrol in partnership with Surf Life Saving Australia (SLSA). The Android app is being piloted for four weeks at Queensland’s Coolum Beach and Alexandra Headland. SEE ALSO: Google puts...
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