A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector. First and foremost, Magic Leap has added support for Web Real-Time Communications (WebRTC) in Lumin OS 0.98.20, including an update to the Helio browser to improve...
Tag: #augmentedreality
You Can Land & Drive NASA’s Perseverance Mars Rover in AR with the Smithsonian Channel’s New App
Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel. Now, as NASA’s latest unmanned mission to Mars is scheduled to land on Thursday, the Smithsonian Channel’s digital team has crafted yet another timely space-based AR...
Edgybees raises $9.5M Series A for its aerial video augmentation service
Edgybees, a company that helps businesses, first responders and military users accurately geotag and augment their aerial video streams in real time, today announced that it has raised a $9.5 million Series A round. The news comes almost exactly two years after the company announced its $5.5 million seed round. Seraphim Capital, which specializes in...
Lego Takes on TikTok with Vidiyo Music Video Playsets & AR App
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand’s approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music videos common on apps like TikTok and Snapchat....
Snap announces $3.5M fund directed toward AR Lens creation
Snap today announced a new 2021 fund of $3.5 million that will be directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use of AR technologies. The news kicked off Snap’s multi-day virtual event, Lens Fest, where it also announced an upgraded version of its...
China watches and learns from the US in AR/VR competition
When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. Xu, now chief executive of Nreal, one of China’s highest-funded...
Google now lets you virtually try on makeup using AR, shop from influencer videos
If you’ve ever used a Snapchat or Instagram filter, you know that one of the popular use cases for AR (augmented reality) is to change up your appearance with virtual makeup — like a different shade of lipstick or eyeshadow, for example. Today, Google is moving into this space, as well, with the launch of...
Despite limitations, 3D and AR are creating new realities in retail
Kate Wilson Contributor Share on Twitter Kate Wilson is a Vancouver-based journalist. Previously technology editor at the Georgia Straight, Western Canada’s largest news and entertainment weekly, she has also written for The Independent, BetaKit, BC Business, and others. More posts by this contributor Corporate, public investments spur interest in Pacific Northwest startups Dan Burgar Contributor...
The New York Times launches an AR-enabled crossword on Instagram
The New York Times is bringing its signature crosswords game into augmented reality. The media company announced this morning it’s launching a new AR-enabled game, “Shattered Crosswords,” on Instagram, where players will be able to solve clues by finding spinning broken crossword pieces in AR. When the right vantage point is achieved, players will find...
Googling for ‘Baby Yoda’ will bring him into your living room via augmented reality
Google has been all about the fun little augmented reality Easter Eggs lately, with a bevy of search terms triggering Halloween-themed AR experiences back in October. Ghosts! Jack-o-lanterns! Dancing skeletons! Now they’ve got another one. Rolled out just in time for tomorrow’s Season 2 finale of The Mandalorian, this one brings The Child (or, as...