After the mobile augmented reality platforms of ARKit and ARCore moved Google’s previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we’ve seen a bit of a resurgence of what was then a niche component for flagship devices. Samsung revived the time-of-flight sensor with...
Tag: #augmentedreality
8 investors discuss social gaming’s biggest opportunities
The gaming industry has had plenty of watershed moments in 2020 as consumer entertainment habits have shifted in response to the pandemic. One trend has been the crystallization of MMOs as social entertainment hubs that serve more needs for users than ever before. Following my survey of gaming-focused investors on trends in the AR/VR world...
BadVR is using government grants to build a business that’s independent of venture capital
When the Los Angeles-based extended reality data visualization company BadVR first heard that one of its earliest benefactors, Magic Leap, was about to shed 1,000 jobs and was fighting for its life, the young startup was unfazed. Despite the very public ties that BadVR had to Magic Leap, as one of the enterprise applications on...
Apple launches a new AR experience tied to ‘For All Mankind’
“For All Mankind: Time Capsule” is a new augmented reality app created by Apple to promote the upcoming second season of “For All Mankind,” which premieres on February 19 on Apple TV+. Even for those of you who aren’t fans of the the show — which tells the story of an alternate history in which...
Minecraft Earth will shut down in June
Throughout 2019, Microsoft experimented with building a real-world, augmented reality Minecraft game designed in the same vein as Pokémon GO. Called Minecraft Earth, they finally opened it up to everyone in November of 2019. In just a few months, it’ll shut down and all player data will be deleted. So what happened? Writes the Minecraft...
8th Wall Revs Up Realism for Web AR Experiences with Real-Time Reflective Surfaces
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company’s latest update adds another dimension of realism to web-based AR content. Don’t Miss: 8th Wall Spins Up New ‘Spider-Man: Into the Spider-Verse’ Augmented Reality Experience...
Holographic startup Envisics partners with Panasonic to fast-track in-car AR tech
Envisics founder and CEO Dr. Jamieson Christmas launched the startup three years ago to “revolutionize” the in-car experience with its holographic technology. Now, it has a partner that could help it achieve that mission. The U.K.-based holographic technology startup said Friday it reached an agreement with Panasonic Automotive Systems to jointly develop and commercialize a...
TikTok rolls out its first lidar-powered AR effect
Snapchat was among the first apps to leverage the iPhone 12 Pro’s LiDAR Scanner for AR, but now TikTok has followed suit. The social video app confirmed today it has launched its first-ever lidar-powered effect to help its users ring in the new year. The effect features an AR ball, similar to the one that...
Apple said to be working a high-priced standalone VR headset as debut mixed reality product
Apple is reportedly working on developing a high-end virtual reality headset for a potential sales debut in 2022, per a new Bloomberg report. The headset would include its own built-in processors and power supply, and could feature a chip even more powerful than the M1 Apple Silicon processor that the company currently ships on its...
Lenovo launches AR glasses for enterprise
Lenovo seems to have gotten the memo that the real money in the augmented reality space is going to be made in enterprise. Ahead of tomorrow’s CES kick off, the hardware company announced the impending arrival of the ThinkReality A3, a pair of enterprise AR glasses that look to follow the lead set by companies...