Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them. One cosmetics brand called Benefit has moved beyond lipstick and rouge to let customers try on eyebrows in AR. Powered by ModiFace, the Brow Try-On...
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful. Or, it could just give you x-ray vision. Last week, Takashi Yoshinaga, a researcher at the Institute of Systems, Information Technologies, and Nanotechnologies...
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings. In addition to selling them tickets, StubHub wants to coach fans on finding their way around the...
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof. On Wednesday, the group released a music video for its latest single, “Wait,” and it’s shot entirely in Snapchat. (Travis Schneider is credited as the video’s director and...
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad. A new app called Word Vomit 3D uses the speech recognition API of iOS to take in what the user says and regurgitate it into the real world as three-dimensional text....
Following up on a preview of the deal we reported during last week’s CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset. The partnership gives Dell an AR offering, alongside its bread and butter PC unit, to sell to its enterprise customers....
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we’re finally getting a look at how it works. On Friday, as the CES tech conference in Las Vegas wrapped up, Vuzix posted a demonstration video of its Vuzix Blade smartglasses operating with...
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today. Realmax claims 100.8 degrees FoV, surpassing Dreamworld’s Dream Glass headset at 100 degrees, and Meta Company’s Meta 2, which boasts 90 degrees. “The Realmax...
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV). The reference design combines a single-chip 1080p liquid-crystal-on-silicon (LCOS) display and image sensor...
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now. In a stirring speech held at a recent TEDx event, Brian Mullins, the founder of augmented reality smartglasses startup DAQRI, took to the stage to share why...
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