To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company’s ARKit platform made possible. “You never know who you’ll run into on the Apple campus,” Cook tweeted. “The power of ARKit is coming to @PokemonGoApp today—taking its AR to...
It finally happened! In a world of “Go Big or Go Home,” Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer’s kit will look like, it seems little more than a slightly different kind of a tease. To...
No matter what your holiday preference, you’re probably aware that Christmas is now just days away. By now, you’ve already decked your halls with boughs of holly (either physically or virtually), thanks to our last holiday app roundup. With that in mind, let’s take a look at what other gifts augmented reality developers have left...
If you ever thought the Snorlax in Pokémon Go should be taller, and you have an iPhone compatible with ARKit, get ready to look up. Niantic has updated location-based AR game to support Apple’s ARKit, making good on its promise over the summer to refresh the game. The company is calling the enhancements “AR+.” One...
The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted by Strategy Analytics under the supervision of AREA member PEREY Research & Consulting, the research examined the approaches taken by market leaders that are identifying, prioritizing, and managing costs and returns on their AR investments....
With the big reveal of the Magic Leap One: Creator Edition on Wednesday, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available. However, because Magic Leap left out a few important details, for now, we’re left to use all the...
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it’s called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the...
The year is 2018. You just received your own Magic Leap One: Creator Edition. What now? Rewinding back to today, we know of one specific app that will be available for Magic Leap’s device, along with two others that could be tagged as highly likely. Paired with Magic Leap’s own experiments and demonstrations, we can...
While the public now knows much more about the Magic Leap One: Creator Edition today than it did yesterday, there’s still a quite a bit that’s unknown. One of the most significant questions — with any mixed reality product — is the field of view. How much of what we see through these glasses will...
The knee-jerk reactions to Magic Leap’s long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That’s what happens when you launch the hype train several years before even delivering even a tiny peek at the product. But all that is in the virtual rearview mirror now, as...
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.