Snap has partnered with ShareChat’s Moj app to integrate its Camera Kit into the Indian app as the American social giant looks to accelerate its growth in the world’s second-largest internet market. This is the first time Snap has partnered with an Indian firm for its Camera Kit technology, which unlocks a range of augmented...
Tag: #augmentedreality
Pinterest launches an AR-powered try-on experience for eyeshadow
Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay and NYX Cosmetics. The feature leverages Pinterest’s existing Lens visual search technology, its...
Google open sources Tilt Brush VR software as it shuts down internal development
As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space. Today, the folks at Google announced they had ended active development of Tilt Brush, a VR painting app that was one of virtual reality’s early...
Augmented reality’s awkward phase will be long and painful
Howdy friends, this is the web version of my Week in Review newsletter, it’s here to entice you to sign up and get it in your inbox every week. Last week, I showcased how Twitter was looking at the future of the web with a decentralized approach so that they wouldn’t be stuck unilaterally de-platforming...
TouchCast raises $55M to grow its mixed reality-based virtual event platform
Events — when they haven’t been cancelled altogether in the last 12 months due to the global health pandemic — have gone virtual and online, and a wave of startups that are helping people create and participate in those experiences are seeing a surge of attention — and funding. In the latest development, New York...
Gowalla raises $4 million from GV and Spark for its AR social app
The newly resurrected Gowalla wants to realize its mobile dreams from the early-aughts in an augmented reality world, and they’ve raised some new funding to make it happen. The AR startup tells TechCrunch that it has raised $4 million in seed funding co-led by Google’s venture arm GV and Spark Capital. Other investors include Niantic,...
Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey page on the top navigation bar...
Rockers Palaye Royale Conjure Creepy Immersive AR Music Video via Jadu App
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality. And while AR isn’t new to the music business, a new AR experience from the band could end up being...
Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle. The brand’s latest effort leverages an AR experience to entice drinkers with the Corona Hard Seltzer line of “spike sparkling...
Microsoft Debuts HoloLens 2 Industrial Edition for Pharmaceutical & Semiconductor Enterprise Users
Ever since the US Army awarded Microsoft’s HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest. Now, the Redmond, Washington tech giant is looking to strengthen its hold on the burgeoning AR enterprise space by introducing the HoloLens 2 Industrial Edition. • Don’t Miss: Next Reality’s 30 People...