Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon. “That’s not how it works! That’s not how any of this works!” And a meme is born. Well, what if I told you there was an app that let users turn real-life walls...
Tag: #augmentedreality
KabaQ Transitions the Traditional Restaurant Menu to Augmented Reality
If you’ve ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you. KabaQ displays highly-realistic 3D models of menu items on the user’s view of their table, allowing them to see various selections from multiple angles and zoom levels. The...
GE Aviation Pairs Google Glass with Smart Wrench to Improve Process Quality
GE Aviation and their software partner Upskill are seeing success by giving their mechanics smart tools and smart glasses, the latter in the form of Google Glass. In a pilot program at their Cincinnati factory, GE Aviation gave a team of mechanics Google Glass Enterprise Edition and Upskill’s Skylight software to assist them in assembly...
Apple ARKit: ePlay Lines Up to Tackle Fantasy Sports with ARKit
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app. With ePlay GO, the company is borrowing a few pages out of Pokémon Go’s playbook, with players finding virtual avatars of athletes, who spawn based on an algorithm, in...
Boeing’s HorizonX Makes New Investment in Augmented and Virtual Reality
AREA member Boeing has announced that its venture capital arm, HorizonX, will be investing in C360 Technologies, a startup that focuses on Augmented Reality, Virtual Reality and 360-Degree videos. Boeing Vice President for Horizon, Steve Nordlund, said the investment is a ‘win-win’ due to C360s video capabilities it will bring to a new market while providing...
How Augmented Reality Will Put People Back to Work
We’d like to draw our readers’ attention to an article on Medium.com by Amitt Mahajan “How Augmented Reality will put people back to work”. Augmented Reality has the potential to help transition displaced workers who have lost their jobs due to increasing automation. By providing a worker with just-in-time information, AR enables them to perform...
iFramed Adds Augmented Reality Effects While It Claims Snapchat Infriges on Patents
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects. For the uninitiated, iFramed enables users to post sponsored content to various social media outlets. Users can upload photos and videos, select the sites where they want them...
Augmented Reality in Leading-Edge Utilities (ARLU) | Palo Alto, CA | Sep. 25-26, 2017
The Electric Power Research Institute (EPRI) invites you to the AR in Leading-edge Utilities Conference and Exhibition. AR in Leading-edge Utilities (ARLU) is a two-day event focusing on the opportunities for impact and barriers facing introduction and widespread use of Augmented Reality (AR) assisted systems in the utilities industry. Presentations, workshop sessions, and demonstrations provided...
Augmented and Virtual Reality Design for Utilities | Palo Alto, CA | Sep. 18-20, 2017
Are you planning to acquire Augmented or Virtual Reality solutions for your utility? This session will help you learn about the technology and use cases for AR and VR, as well as get experience with a proven technique for establishing organizational consensus by pooling the best ideas from leaders in your organization. Meeting Goals Learn to...
Apple AR: EyeSphere Makes Museum Exhibits More Accessible with New Demo
There are some pretty incredible museum exhibits out there all over the world, but with a limited budget and travel options, it’s hard to hit all of the museums we might want to. Luckily, there is Apple’s ARKit. We’ve already seen some of how ARKit is changing the game in the museum world. From exhibits...
