Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it’s calling augmented reality out of the bullpen to close the deal. The snack maker has partnered with two Major League Baseball teams, the Atlanta Braves and the New York Mets, to bring a lineup of baseball-themed chips...
Tag: #augmentedreality
Apple AR: Luden.io Unveils ‘AR Tribe’ Mobile Game That Uses ARKit
Luden.io just revealed more details about their mobile game “AR Tribe,” made using Apple’s ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company’s first attempt at AR, and it looks like it’s going to be pretty cool. AR Tribe allows you to act like a...
Apple AR: Creepy Effects Make Surfaces Bubble & Boil
This man’s effect using Apple ARKit is both really cool and really freaky. In his tweet, John van der Zwaag said that this “alters reality” rather than just adding to it. The effect allows the user, on their iPhone, to tap or drag along the surface that it’s projected onto. When you tap or drag,...
Apple AR: Use Augmented Reality to Measure Rooms Without a Tape Measure
Measuring a room has never been so easy thanks to Apple’s ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit. The video shows SmartPicture 3D using the ARKit on their iPhone to measure every nook...
Apple AR: JigSpace Shows You How Things Are Made Using AR
JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple’s ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmission of a car. Not to mention, they...
DreamWorld Seeks to Dismiss Meta Lawsuit
Facing claims of misappropriation of trade secrets and confidential information by Meta Company, DreamWorld, led by Meta’s former employee, Zhangyi “Kevin” Zhong, has fired back with a motion to dismiss the lawsuit. In case you missed our previous report, Meta’s lawsuit centers on DreamGlass, an augmented reality headset with comparable field-of-view at a much lower...
World of Tanks Is Bringing Us This Mind-Blowing AR Museum Attraction
Wargaming’s World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out....
Apple Patents Light Field Cameras That Could Add AR to FaceTime
Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company’s most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit. Now it seems they are already planning ahead for what they can further use AR for, patenting...
Meta Appoints Chief Revenue Officer
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company’s chief revenue officer. A member of the company’s board of directors since 2015, Mikhail joins Meta from Lenovo, where he was director of worldwide open innovation. He is also managing director of venture firm Moxie Capital,...
Defeat the Dreaded ‘Sharknado’ in the Franchise’s New Mobile AR Game
The Sharknado franchise is, somehow, releasing a fifth movie “Sharknado 5: Global Swarming” (groan) next month. In anticipation of the film’s release, the company has decided to create an augmented reality mobile game called, prepare yourself, “Sharknado: ShARkmented Reality”. Which … is just about the most Sharknado name they could have come up with. Essentially,...