Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise. If you were one of the lucky ones to score a Coachella ticket, open up your...
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content. AR content is accessed by scanning Shazam...
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories. Each winning startup reflects the most...
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories. Each winning startup reflects the most...
In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada. Microsoft opened up sales of the HoloLens device to Australia, Ireland, France,...
Mark Sage, Executive Director of the AREA, was interviewed on the Connected Innovation website. Don’t forget that you can join in the Free Webinar this Thursday March 16 2017, at which Mark Sage alongside Michael Azoff, Principal Analyst at Ovum. You can register for the event here. Some of Mark’s key thoughts from the interview...
The focus of Day 2 was Software Requirements which was brilliantly managed by Roland Joseph from Proctor and Gamble. The day started with a real buzz of anticipation. The evening networking and demo event created new partnerships and friendships, and conversations continued over breakfast. As each requirement was explained, there were detailed questions, insights and...
By Albert Wang Developing apps for Augmented Reality is no easy task. It’s still a fairly new market and it can be challenging to find a Software Development Kit (SDK) that fits all of the needs of a developer. Interest in AR SDKs has intensified since last year, when one of the leading solutions,...
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone....
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia’s MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners with their own unique partner cards which customers use to access the stores virtually. The whole process...
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