With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects. But what about volumetric video, which currently requires multi-camera rigs like those at Microsoft’s Mixed Reality Capture studios? One developer is shooting its shot at giving iPhone users similar...
Michael Boland Contributor Share on Twitter Mike Boland is chief analyst of ARtillery Intelligence, an AR/VR research firm. More posts by this contributor Your in-car attention is media’s next battleground Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams is ad placement. The thought is that its levels of...
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms. After adding background blurring and virtual backgrounds to match Zoom’s capabilities, Google Meet now has a unique differentiator in the form of augmented reality effects. Don’t Miss: Snap Releases...
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support. With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem. The latest edition in the lineup, Chromecast...
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed “Mark Your Play,” the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds,...
It’s all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star. That’s what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by the US Army. • Don’t Miss: Hands-On with the...
Lego has worked extremely closely with Apple over the years, experimenting with unreleased iOS tech and demoing it onstage at launch events like WWDC; this has included some pretty heavy tinkering on the augmented reality ARKit platform that they’ve integrated several of their play sets with, adding digital experiences to the physical toys. But one...
When former Art Director Zac Duff started teaching a game development course online in 2015, he faced the same challenges that teachers around the globe have become all too familiar with after a pandemic-induced lockdown. So, he used his experience in 3D design to build a virtual reality classroom to make remote learning more engaging...
The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space. On Wednesday, JigSpace closed a $4.7 million Series A round of funding, led by Rampersand with Investible, Vulpes, and Roger Allen AM participating as...
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it’s putting its AR Lenses in other messaging apps. On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat’s popular AR Lenses to many users of its Viber messaging and voice communications app. Don’t Miss: Snap Releases Lens...
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