After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty. An update to Lens Studio arriving Tuesday adds the Statue of Liberty and thirteen other monuments as Landmarker targets. Don’t Miss: Snapchat Lens Studio...
Tag: #augmentedreality
The Void’s Curtis Hickman on scaling, creative IP and the future of VR experiences
What can you do with virtual reality when you have complete control of the physical space around the player? How “real” can virtual reality become? That’s the core concept behind The Void. They take over retail spaces in places like Downtown Disney and shopping malls around the country and turn them into virtual reality playgrounds,...
AT&T TV New Beta Streaming App for Magic Leap One Delivers Live Sports, News, HBO, TV & Movies via Video On Demand
The streaming content vision from Magic Leap recently underwent a quiet but major update, courtesy of AT&T. Previously, Magic Leap’s retail and 5G partner AT&T made its DirecTV Now streaming television service available to Magic Leap One users. But now that the company has launched its new service, AT&T TV, for regular TV viewers, it...
USA Today’s Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can’t convey — such as transporting readers 400 years into the past. On Thursday, to recognize the 400 year anniversary of the first African slaves arriving in North America, USA Today launched a multimedia series titled “1619: Searching for Answers.”...
How Oculus squeezed sophisticated tracking into pipsqueak hardware
Making the VR experience simple and portable was the main goal of the Oculus Quest, and it definitely accomplishes that. But going from things in the room tracking your headset to your headset tracking things in the room was a complex process. I talked with Facebook CTO Mike Schroepfer (“Schrep”) about the journey from “outside-in”...
Airbus Previews Military Sandbox App for HoloLens
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating the capabilities of its Holographic Tactical Sandbox tool for augmented reality headsets....
YouTube’s new AR feature lets you virtually try on makeup while watching videos
Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-On” feature has now launched, allowing viewers to try on and shop lipsticks from MAC Cosmetics from YouTube creator Roxette Arisa’s makeup tutorial...
YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball. On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Angeles-based makeup artist whose channel has more than 1.1...
Facebook’s AR dev toolkit exits closed beta on Instagram
Not one to let Face App and Snapchat steal its spotlight, Facebook announced today that it’s opening its closed beta of Spark AR on Instagram, letting any developer build and share an augmented reality filter on the platform. The company announced this change was coming at its F8 keynote earlier this year. Phone-based AR isn’t...
Polarity raises $8.1M for its AI software that constantly analyzes employee screens and highlights key info
Reference docs and spreadsheets seemingly make the world go ’round, but what if employees could just close those tabs for good without losing that knowledge? One startup is taking on that complicated challenge. Predictably, the solution is quite complicated, as well, from a tech perspective, involving an AI solution that analyzes everything on your PC...