Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you’ll find that it’s already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. Degeneres and her partner, actor Portia de Rossi, recently teamed up with Krikey, a San Francisco-based augmented reality app studio,...
Tag: #augmentedreality
Meet & Compete Against Team USA via USA Today’s Augmented Reality Experience for FIFA Women’s World Cup
After winning the 2015 FIFA Women’s World Cup, the USA Women’s National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not only learn more about the players on the world’s...
Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible. To commemorate the 60th anniversary of the founding of the National Aeronautics and Space Administration (NASA), AstroReality is...
Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again. In the Lumin OS 0.95 update (accompanied by SDK 0.21), Magic Leap introduced tracking for eight key poses from varying positions, as well as the ability to recognize gestures without key poses. Now,...
Apple juices its AR capabilities with new tools
Augmented reality may not be an iOS feature consumers are dying to get their hands on, but Appleās latest tools are going to make its long-shot dream of AR ubiquity a little bit easier for developers to build. The company delivered some interesting updates to ARKit for the latest version and introduced a new framework...
Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about. A new Los Angeles-based startup called Kollectin has decided to harness the power of AR to power its entry into the fashion accessories market, not as a gimmick, but as a central part...
Apple’s Third Generation of Animoji Adds Memoji Customization & Stickers to Messages
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis. During the opening keynote of the annual Worldwide Developers Conference in Cupertino, Apple revealed all of the updates coming to iOS 13. For Messages, the Memoji feature, enabled by the depth-sensing...
Unreal Engine 4 Now Available for Microsoft HoloLens 2
A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available. Native support for Unreal Engine 4 has arrived for the HoloLens 2 via early access on GitHub (login required). Don’t Miss: Microsoft’s Live HoloLens 2 Apollo 11 Demo Didn’t Take Flight, but You Can See It...
Once poised to kill the mouse and keyboard, Leap Motion plays its final hand
The company sought to completely change how we interacted with computers, but now Leap Motion is selling itself off. Apple reportedly tried to get their hands on the hand-tracking tech which Leap Motion rebuffed, but now the hyped nine-year-old consumer startup is being absorbed into the younger, enterprise-focused UltraHaptics. The Wall Street Journal first reported...
Using augmented reality, Altoida is identifying the likely onset of neurodegenerative diseases
For the past 19 years, Ioannis Tarnanas, the founder and chief scientific officer at Altoida, has been developing virtual and augmented reality tools to offer predictions about the onset of mental illness in older patients. The company, whose tools have been cleared by the Food and Drug Administration (an earlier version of this article incorrectly...
