Tag: #augmentedreality

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. After webbing up a web-based augmented reality experience to promote the theatrical release of Spider-man: Into the Spider-verse, Sony has ordered a new AR activation from creative agency Igniteie to promote...

In case you thought the long and unfortunate story of ODG was over, hold on, there’s one last chapter to tell. As we reported in January, ODG’s remaining patent assets were put up for auction, but the buyer was never revealed. However, we now have a pretty good idea of where those ODG patents ended...

Infinity Augmented Reality, an Israeli startup, has been acquired by Alibaba, the companies announced this weekend. The deal’s terms were not disclosed. Alibaba and InfinityAR have had a strategic partnership since 2016, when Alibaba Group led InfinityAR’s Series C. Since then, the two have collaborated on augmented reality, computer vision and artificial intelligence projects. Founded...

It’s a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs. To capitalize on the season, Magic Leap is making its own push, highlighting new features in the NBA app for Magic Leap One. Don’t...

In case you thought the long and unfortunate story of ODG was over, hold on, there’s one last chapter to tell. As we reported in January, ODG’s remaining patent assets were put up for auction, but the buyer was never revealed. However, we now have a pretty good idea of where those ODG patents ended...

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. Available until April 10 in the 7-Eleven app for iOS and Android, the pair of augmented reality experiences serve to promote BodyArmor, the official sports...

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user’s voice. Luckily for Warner Bros., Snapchat happens to have relatively new voice recognition capabilities for its AR Lenses, which the studio’s marketing team...

With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round. According to Venture Beat, EQT Ventures led the round, with Suir Valley Ventures and other investors also participating. The funding will enable WarDucks to develop a location-based AR game akin to Pokémon GO....

Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media. Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21,...

Angry Birds: Isle of Pigs took the scenic route to the iPhone. Rovio began flirting with augmented reality on the Magic Leap of all places, releasing First Person Slingshot for the headset last year. Last month, Angry Birds VR: Isle of Pigs hit Steam for the HTC Vive and Oculus Rift. Now, it seems, the...