Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature. Called “Kaleidoscope,” the experience also fills the camera frame with psychedelic effects similar...
Niantic’s follow-up to the absurdly popular Pokémon GO, the long-awaited Harry Potter: Wizards Unite, has one major drawback: unlike its predecessor, you can’t explain it in a single sentence. There’s so much to do in this game that it may repel some casual players — but while its depths of systems and collectibles may be...
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans. In addition to the reveal of gameplay footage, Harry Potter fans can now pre-register for the game on...
The hype for HBO’s Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season’s official trailer, but it’s a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tech Lenses, HBO has installed a multi-room...
According to a new report from Ming-Chi Kuo (via 9to5mac), a reliable analyst on all things Apple, the company has been working on an augmented reality headset and is about to launch the device. This pair of glasses could go into mass production as early as Q4 2019 and should be available at some point...
In the last couple of days there’s been a lot of speculation about the powers of Microsoft’s HoloLens 2, but few have had a chance to get their hands on one to see if the company’s claims live up to what HoloLens inventor Alex Kipman showed off on stage. Nevertheless, amid this week’s massive crowds...
As I’ve mentioned in recent days, it was refreshing to discover that Microsoft’s HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that). But beyond watching Microsoft’s deft HoloLens 2 stagecraft, and trying the product out myself, it’s important to understand some...
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap’s playbook. Starting on March 12, Microsoft will livestream a six-part series of talk shows, dubbed The Realities Show, that will examine various aspects of the next-generation HoloLens. Similarly, Magic Leap launched a monthly series on Twitch previewing...
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries. Augmented reality is having a similar moment right now, with Google’s Arts & Culture department publishing a new Big Bang AR experience based on research from...
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit. For the uninitiated, the Android Partner Walk is a scavenger hunt for collector’s pins hidden through the MWC’s exhibition halls. The game doubles as a means to encourage attendees to visit all...
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