Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers who want to introduce light-weight augmented reality (AR) to their campaigns. Movable Ink co-founder and CTO Michael Nutt says the company was looking for a way to provide customers with AR experiences with less...
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company’s big reveal. Microsoft has posted the live streaming video link for the event, which will on February 24, a day when many expect the company to reveal the new HoloLens 2...
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion. At this month’s London Fashion Week, UK wireless company Three teamed up with designers to show off one of...
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it’s the perfect time to shop for Lego apparel at a store modeled after that world. As luck would have it, longtime official Lego licensee Kabooki has done just that, creating...
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform. On Tuesday, along with closing its seed funding round, the company unveiled its SurgicalAR software for HoloLens at the Healthcare Information and Management Systems Society...
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original. Now, Google is giving Android developers the keys to adding face filters to their apps as well. On Friday, Google detailed the...
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend This year’s site for the league’s annual star-studded event, which takes place on Saturday and Sunday, is Charlotte, North Carolina, the current home of Charlotte Hornets owner and...
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun. This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and graveyard, which all become haunted with virtual ghosts and goblins through a...
Snapchat and Snap Camera aren’t the only augmented reality apps available for couples to use on Valentine’s Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users can touch the “Valentine’s Day effect” button to add floating,...
LEGO’s long been a leader among traditional toy companies when it comes to embracing tech trends, from mobile apps to robotics. The toy maker’s been talking up its plans to embrace augmented reality since a couple of WWDCs ago, and now it’s finally ready to go all-in with the launch of eight AR-focused sets. All...
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