Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality. On Thursday evening, Snapchat launched a Sponsored World Lens featuring Bumblebee in car form transforming into its robot form in the user’s physical...
Tag: #augmentedreality
Magic Leap Updates Lumin OS with Enhancements for Helio Browser, Avatar Chat, & More
Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device. Lumin OS version 0.94 is available now as an over-the-air update or via download on the Creator Portal for Magic Leap One users. The bulk of the updates center...
Meta’s New Enterprise User Video Shows Signs of Life at Cash-Strapped Augmented Reality Headset Maker
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models. Earlier this month, Amar Abdelli, a senior systems administrator at Meta, published a video of four testimonials from...
FramesDirect Finally Delivers Prescription Lens Inserts for Magic Leap One Users
In the last few weeks, the Magic Leap ecosystem has ramped up activity with a number of new releases debuting just before the close of the year. Now, yet another piece of the Magic Leap picture has come into focus in the form of prescription lens inserts. Don’t Miss: Lowe’s Unleashes Its Magic Leap One...
After $130M+ in funding, AR startup Blippar collapses
While proponents swore 2018 would be the year AR moved mainstream, by year’s end it seems the biggest trend has been the movement of early startups to financial collapse. Blippar, an early augmented reality app that raised more than $130 million in venture funding from investors like Qualcomm and Candy Ventures, announced today that it...
Funomena’s Interactive ‘Luna’ Sequel Sprouts in Augmented Reality for Magic Leap One
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner. On Tuesday, Magic Leap announced via blog post that Luna: Moondust Garden, a sequel to the interactive...
Blippar’s Mobile AR Business Collapses After Funding Falls Through
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books. On Monday, Blippar confirmed via a blog post that it has entered administration, the UK equivalent of bankruptcy in the US. The announcement comes after reports surfaced last week that a conflict between investors threatened...
Lowe’s Unleashes Its Magic Leap One App in Time for the Holiday Shopping Season
On Monday, with just days left before Christmas, Lowe’s dropped a surprise augmented reality treat in everyone’s lap: a brand new Magic Leap One app. Released with little fanfare or warning, the Lowe’s Showroom app popped up in the Magic Leap World section on the Magic Leap One as a free download. Don’t Miss: Cheddar’s...
AR glasses startup North picks up Intel’s Vaunt patents
Intel’s loss, it seems, is North’s game. As first noted by The Verge, the startup has picked up the “technology portfolio” behind Vaunt, the AR glasses shuttered by the chipmaker in April this year after a couple of glowing previews. North (nee Thalmic Labs) debuted its own take on the category around six months after...
Facebook restructures Building 8, separating projects into Reality Labs and Portal groups
Facebook is restructuring its experimental hardware efforts and giving its moonshot projects a home within its AR/VR research division. The restructuring, reported by Business Insider (paywalled), didn’t result in any layoffs but did see some shifts of teams as the old Building 8 group rebranded to Portal and some projects moved to the former Oculus...
