Long before Covid-19 precipitated “digital transformation” across the world of work, customer services and support was built to run online and virtually. Yet it too is undergoing an evolution supercharged by technology. Today, a startup called SightCall, which has built an augmented reality platform to help field service teams, the companies they work for, and...
Tag: #augmentedreality
Rovio Reinvents Angry Birds as Web-Based AR Tower Defense Game for Burger King Campaign
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming. After adapting its slingshot gameplay for Magic Leap with Angry Birds FPS: First Person Slingshot and mobile with Isle of Pigs, Rovio Entertainment has pushed its furious feathered friends into...
Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators
Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will focus on connecting brands and AR creators for AR ads....
Transform Your Friend into an AR Musical Synthesizer via This HoloLens 2 NFT App
One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic “Good Vibrations” by the Beach Boys. Now, indie developer Lucas Rizzotto has taken the concept of the theremin and translated it to an augmented reality synthesizer app for HoloLens 2 that...
AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the Chicago Bulls app. Don’t Miss: NBA AR App...
Netflix Fantasy Franchise ‘The Witcher’ Opens Early Access to AR Game Called Monster Slayer
Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games. Developer Spokko, a subsidiary of CD Projekt Red (the developer behind the console/PC games), has opened up registration for early access to...
Filing: Snap paid $124M for Fit Analytics as it gears up for a bigger e-commerce push
Earlier this year we reported on how Snap had acquired Berlin-based Fit Analytics, an AI-based fitting technology startup, as part of a wider push into e-commerce services, specifically to gain technology that can help prospective online shoppers get a better sense of how a particular item or size would fit them. A 10-Q filing from...
Marvel Studios Tosses ‘Falcon & the Winter Soldier’ AR Game to Fans in Time for Finale
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe. However, the two titles do have another thing in common: Marvel Studios delivered an AR experience for each of them...
Samsung’s New App for Galaxy Smartphones Turns the World into Your AR Canvas
After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices. The company recently released a beta version of AR Canvas, an experimental app for its Galaxy smartphones that gives users the ability to create semi-persistent AR scenes with a variety...
Audi spinoff holoride collects $12m in Series A led by Terranet AB
Holoride, the company that’s building an immersive XR in-vehicle media platform, today announced it raised €10 million (approximately $12 million) in its Series A investing round, earning the company a €30 million ($36 million) valuation. The Swedish ADAS software development company Terranet led the round with €3.2 million (~$3.9 million), followed by a group of...