One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app. Arriving in theaters on Nov. 21, Ralph Breaks the Internet finds the titular character expanding his digital travels beyond arcade games and onto the world wide...
Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons. However, unlike a typical barcode scanner meant only to compare prices on one item at a time, Walmart’s AR scanner can be panned about across...
Eyewear can be a statement-making, attention-grabbing fashion accessory — if done right. King Children, a custom eyewear startup emerging from stealth today, aims to give everyone unique, custom designs made for them, by them. Harnessing the power of 3D scanning and printing technology, in addition to augmented reality, King Children aims to create custom frames...
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy. Available exclusively for iOS (app versions 18.20 and ARKit-compatible devices running at least iOS 11.3), shoppers can access the new tool through the...
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles. Just a day after releasing an initial set of three panels held at...
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi’s and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Levi’s store, the augmented reality experience places a virtual rendering...
Of all the features and hardware that dropped at Google’s event earlier this month, one that felt particularly glossed over was Playground, the new augmented reality mode that’s arrived on the Pixel 3 camera. For a company that has been investing in phone-based AR for quite a while, it launched rather quietly and in a...
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, gives users the ability to dress up their vacation photos the famous...
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. In a special Halloween edition of...
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops. On Friday, Snap introduced Snap Camera, an app for PC and Mac that gives users access to thousands of AR face effects through...
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