It’s Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others. Leading the charge is Snap by stepping up to this challenge by using the augmented reality powers of...
Tag: #augmentedreality
Amazon is opening a London hair salon to test AR and other retail technologies
Amazon announced this morning it’s opening Amazon Salon, the retailer’s first hair salon and a place where Amazon aims to test new technologies with the general public. The salon will occupy over 1,500 sq. ft on Brushfield Street in London’s Spitalfields, where Amazon says it will initially be trialing the use of augmented reality (AR)...
Leo AR, user-facing marketplace for 3D objects, raises $3 million seed round
Apple’s introduction of ARKit changed the game for entrepreneurs, not unlike the App Store did on a much, much larger scale back in 2008. One entrepreneur, Dana Loberg, has capitalized on the launch of ARKit with her startup Leo AR. Leo is the result of a few pivots. The company first started out as MojiLala,...
Google Adds Pac-Man, Hello Kitty, & More Japanese Anime & Video Game Characters to AR Search
Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular Japanese characters, headlined by pop culture icons Pac-Man and Hello Kitty, to its roster of augmented reality content available in Google Search. Don’t Miss: Hands-On:...
Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware. But one tech giant, namely Intel, is showing off how it’s already harnessing the features of the HoloLens 2 to transform its internal operations. • Don’t Miss: Hands-On with...
Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads
We’ve reached the point in the trajectory of augmented reality’s growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments. Some of the more impressive examples of AR ads to emerge recently come from Hulu, Coinbase and Ray-Ban via Snapchat, along with a web-based AR experience from Captain Morgan built with the...
You Can See to the Other Side of the World with Google’s Latest Web-Based AR Experiment
Have you ever wondered where you’d come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out. On its Experiments with Google hub, Google has aggregated a collection of AR experiences built on the WebXR standard that show off...
Devilish Lil Nas X AR Experience Debuts on Jadu App
Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that’s stranger than fiction, the “Old Town Road” rapper has ruffled some feathers with the video for his new single, “MONTERO (Call Me By Your Name)” filled with demonic imagery usually reserved for death metal bands. Don’t...
Google Adds New AR Galleries & Audio Guided Tour to Arts & Culture App
With NFTs taking the art world by storm, it’s a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet. And that’s what you get with the Google Arts & Culture app, which adds three new Pocket Galleries with...
Microsoft gets contract worth up to $22 billion to outfit US Army with 120,000 AR headsets
The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets based on the company’s HoloLens tech. This contract could be worth as much as $21.88 billion over 10 years, the company says....