Popular travel app Kayak has put augmented reality to clever use with a new feature that lets you measure the size of your carry-on bag using just your smartphone. Its updated iOS app now takes advantage of Apple’s ARKit technology to introduce a new Bag Measurement tool that will help you calculate your bag’s size...
Microsoft HoloLens mixed reality glasses have always been interesting technology, but it’s never been clear how the company would move from novelty device to actual viable business use cases. Today, it made a move toward the latter, announcing a couple of applications designed to put the HoloLens to work in Dynamics 365, giving it a...
Apple’s iOS 12 has finally landed. The big update appeared for everyone on Monday, Sept. 17, and hiding within are some pretty amazing augmented reality upgrades for iPhones, iPads, and iPod touches. We’ve been playing with them ever since the iOS 12 beta launched in June, and here are the things we learned that you’ll...
As iOS12 drops, we are again reminded that phone-based AR is on hundreds of millions of phones but we still haven’t seen any big successes built on the new technologies. Illumix is hoping that its approach to building games that understand where the user is while serving up content that responds to that space can...
The large, legacy car industry has pinned a lot of hopes and dreams on innovative startups to build the next generation of automotive technology, and today the latest chapter in that story was revealed. WayRay, a Zurich-based developer of holographic augmented reality technology and hardware — used in head-up displays that project images into a driver’s...
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps. Emerging from stealth mode on Tuesday, Illumix has closed a seed funding round of $8.6 million, which the company will apply towards...
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they’ll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of...
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as the subject in its premiere. The podcast’s first episode...
Shopify is leaning on phone-based AR to make online purchases look a little more lifelike for users. The Canadian commerce company announced today they have added support for AR Quick Look, one of Apple’s new features from ARKit 2, which will be going live with iOS 12 later today and will be available for integrations...
Blippar, the AR startup that launched in 2011, has today announced the close of a $37 million financing led by Candy Ventures and Qualcomm Ventures. The company started out by offering AR experiences for brand marketers through publishers and other real-world products, letting users unlock AR content by scanning a tag called a “Blipp”. Blippar...
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