GUEST: With Apple’s recent introduction of ARKit, developers have rushed to create seriously impressive AR demos for the iPhone. This has resulted in some futurists and techies proclaiming that the age of the smartphone has ended and that the takeover of AR smart glasses is not only inevitable but also imminent. However, rumors of the...
Travis and Stewart interview Scott Stratten, the man behind “unmarketing,” in this week’s episode of VB Engage, as part of the Unbounce CTA Conference interview series in Vancouver. Scott reveals some of his greatest engagement tips and tells us how AI will affect the marketer’s life. Speaking of AI, and the news this week, we debate...
GUEST: In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry — and here are the reasons why. By “true” augmented reality” we mean AR that shows virtual objects to be actually integrated with the real environment and visible on various depths, not only on a screen’s...
The big news of the week is HTC’s decision to lower the price of its Vive virtual reality headset. The device now costs $600, making it $200 cheaper and closer to the Oculus Rift and Touch’s $400 price. Our friends at UploadVR have an editorial on whether you should buy it now. But you already knew...
Consumer hardware is increasingly becoming part of Facebook’s plans for the next decade, and that shift has led to a change in the social network’s executive ranks. Veteran executive Andrew Bosworth will now lead Facebook’s augmented reality, virtual reality, and consumer hardware initiatives, a Facebook spokesperson informed VentureBeat today. Mark Rabkin will step into Bosworth’s...
GUEST: Last month, AltspaceVR, one of the most beloved startups in the burgeoning, albeit struggling, VR consumer industry announced it was shutting its doors due to what they described as “unforeseen financial difficulty”. This is by no means an ordinary player in the VR community. The California-based startup is one of the earliest pioneers in the...
If you can’t get enough of cats in actual reality, you can now obsess over kitties in virtual reality, too. The adorable Cat Sorter VR is exactly what it sounds like: a game where you sort cats. It hits Steam and Viveport, the HTC Vive content platform, on August 29. The Cat Sorter demo was chaotic...
The virtual reality (VR) wars are starting to heat up, with HTC announcing earlier today that it is slashing the price of its Vive VR headset from $800 to $600 — a month after Facebook scythed prices for the Oculus Rift headset and Oculus Touch controller. But VR remains very much a niche medium, and we’ve yet...
Intel is unveiling the first batch of its 8th generation Core processors, which are targeted at laptop users who like to do video editing or run virtual reality apps. The chips should also be plenty good for new kinds of gaming laptops. Santa Clara, Calif.-based Intel said the chips have 40 percent better performance than...
In preparation for the upcoming holiday season, HTC announced a permanent price reduction for its Vive virtual reality headset. Starting today, it will drop from $800 to $600. The announcement comes a month or so after Facebook slashed the prices for the Oculus Rift headset and Oculus Touch controllers, bundling them for $400. HTC says its...
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