Zappar raises $3.75 million for AR and VR creation tools

Zappar has raised $3.75 million in funding for its augmented reality and virtual reality creative tools. London investment house Hargreave Hale led the round, with participation from trade investors You & Mr Jones and China’s iDreamSky. Zappar will use the funds to accelerate development of several new products, as well as fueling its international expansion. In particular,...

VR marketing: Put on your damn headset (VB Live)

VB LIVE: VR isn’t just a disrupter — it’s an earthquake reshaping the marketing landscape, with industry giants like Lexus, McDonald’s, Beefeater, and Chik-fil-A bringing virtual reality marketing to the mainstream. Join today’s VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level. Register here for free....

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