Snap introduces ads for its Snappables AR games

Nearly two months after introducing Snappables, its social AR offering, Snap is now working with companies to create and sell branded versions of Snappables games. The new offering is part of a larger effort to make it easier for advertisers to purchase AR ads. The first sponsored Snappables will go live on Thursday, according to...

Why Xbox VR was a no-show at Microsoft’s E3 event

Microsoft’s 2018 E3 media event was undeniably impressive — a demo reel packed with announcements of compelling games, upcoming service improvements, and even hardware teases. But despite Microsoft’s 2016 promise of VR support for the Xbox One X, the event had zero VR announcements: no hardware, no software, and not even a hint at…Read More...

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5 Midemlab music tech startups to watch: Enhancia, Flexound, Jooki, Landmrk, WowTune

The annual Midemlab startup competition in Cannes attracted another strong lineup of music-related companies that are targeting an industry undergoing massive disruption. The competition received 234 submissions from 42 countries. I served on a jury for startups pitching in “Experiential Technology,” one of four categories in the compet…Read More Source: 5 Midemlab music tech startups...

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Beat Saber will bring Steam’s top-rated game to PSVR

Having rebranded itself as Beat Games following the instant success of its Steam and Oculus light sword rhythm game Beat Saber, developer Hyperbolic Magnetism has some great news for PlayStation fans today: Beat Saber is coming to PSVR “later this year.” The game combines the visual style of Tron: Legacy with Star Wars lightsabers, chal…Read...

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