Augmented Reality, Smart Speakers and the Future of Advertising as seen by Top CMOs | WHOSAY

Augmented Reality, Smart Speakers and the Future of Advertising as seen by Top CMOs | WHOSAY

#AR #MARKETING Hosted by Erin Andrews and featuring Marc Pritchard, Chief Brand Officer at Procter & Gamble, Eric Reynolds, Chief Marketing Officer at The Clorox Company, Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, Paul Alexander, Chief Marketing Officer at Eastern Bank, and Paul Gunning, CEO at DDB Chicago One thing the Chief Marketing...

Technicolor’s Josh Limor at Adobe Summit – The Digital Marketing Conference, London

Technicolor’s Josh Limor at Adobe Summit – The Digital Marketing Conference, London

#AR #MARKETING The powerful combination of virtual reality (VR), augmented reality (AR) and mixed reality (MR) isn’t just about entertainment. It’s about creating immersive experiences that emotionally connect the audience to a story, a brand, a message, or other content. Emotional connections are key to committing message to memory. Learn more: http://www.technicolor.com

Rania Reda (Augmania): Why AR is the Future of Digital Marketing & Customer Engagement

#AR #MARKETING A pitch from the Startup Pitch Track at AWE USA 2017 – the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Rania Reda (Augmania): Why Augmented Reality is the Future of Digital Marketing & Customer Engagement There is a continued trend towards mobile digital experiences. Consumers are seeking...

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