A recent article on PCQuest addresses how Augmented and Virtual Reality are becoming more mainstream, and that application of the technologies is looking promising for businesses rather than just consumers. A report by Juniper Research suggesting that Augmented Reality revenues from the enterprise will overtake consumer AR revenues until 2021 is mentioned.
Significant points in the article include:
- The biggest adoption of ARVR in the enterprise is expected to come from collaboration.
- The retail industry has been one of the first adopters of ARVR technology
- Marketing will also benefit from AR, as adverts can be interacted with by pointing a smartphone camera at them
- ARVR can be used in design departments of larger organisations to reduce costs of production and make changes more quickly
- Industries such as health and fitness, entertainment, and real estate will also be improved due to ARVR technology; a recent International Dementia Conference in Australia demonstrated how 3D VR goggles had improved the quality of life of dementia patients
- Higher levels of connectivity, data storage, and computing power are required for ARVR to be properly integrated in the enterprise
- IDC reports that 1/6 IT hardware sales will be connected to an AR use case by 2020
- Having the appropriate storage infrastructure and being able to humanize the data will be vital as increasing amounts of data is produced
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