VB LIVE: VR isn’t just a disrupter — it’s an earthquake reshaping the marketing landscape, with industry giants like Lexus, McDonald’s, Beefeater, and Chik-fil-A bringing virtual reality marketing to the mainstream. Join today’s VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level. Register here for free....
FEATURE: I hadn’t even considered the possibility that Gabe Newell would be joining us. When Valve invited me to its office last week for a series of roundtable interviews, the company made it clear that I wasn’t going to learn about Half-Life 3. “No new announcements,” Valve communications boss Doug Lombardi explained to me in...
Microsoft is talking for the first time today about a new customer of its HoloLens augmented reality headset: publicly traded medical device company Stryker. Stryker sells forceps, drills, nasal dressings, and hip replacement systems, but it also sells equipment for operating rooms. The HoloLens is a tool that Stryker can use to help hospital employees...
Samsung has revealed four new virtual reality (VR) and augmented reality (AR) projects that have been brewing in its in-house Creative Lab (C-Lab). For the uninitiated, Samsung launched C-Lab back in 2012 as a canvas for workers to develop ideas away from their core duties. It was only at CES last year that Samsung showcased...
Loook announced in April 2016 that it was making “mixed reality” apps that blend 3D animations and the real world using Microsoft’s HoloLens glasses. And today, the Seattle-based holographic computing studio is showing off a project that it worked on with BGC Engineering. The project focused on creating a geotechnical engineering visualization app for reclaiming old mines and...
GUEST: When you own land, you often own the rights to minerals, oil, or metals beneath it. Do you also own the right to virtual or mixed reality creations on it? And do you have the legal ability to legislate their use or positioning over virtual representations of your property? That’s what Milwaukee County appears...
Back in August of last year, Valve started to roll out of its innovative and royalty-free tracking technology. The company made a development kit available to licensees, but only if they attended a $3,000 training session that would teach the ins and outs of the tech. The introductory course was likely a bit of quality...
Valve today announced plans to begin selling SteamVR Tracking base stations directly later this year; the first units on offer are expected to be the new single-rotor models the company recently teased. Valve is also making it easier to develop new tracked products and accessories with SteamVR Tracking by removing the requirement of a $3,000 introductory...
We are big fans of mixed reality here at UploadVR. It is a great way of showing what people in VR are doing. Startups like Owlchemy Labs and LIV are attempting to make the capture process easier while pushing for higher quality, but current approaches are all limited by one major roadblock. The most expressive part...
Darknet is one of the best and most highly-regarded VR puzzle games out right now. Available today on both Rift and Gear VR, it positions players as hackers in a cyberpunk futuristic environment where they must retrieve data from some of the world’s most secure networks. According to an official press release, starting March 7th,...
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