While Jack Daniel’s is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it’s joining a long list of others telling a very familiar story in the growing marketing medium. On Monday, the company published the Jack Daniel’s AR Experience to the App Store and Google Play....
Author: ssvar
Swiss Society of Virtual and Augmented Reality
Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of ‘Avengers: Endgame’
The marketing team for Marvel Studios is doing “whatever it takes” to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel. Included in an update to the Marvel Studios Avengers Playmoji app on...
Star Wars: Vader Immortal Will Still Hit Quest First, Cross-Buy Unconfirmed
It turns out that Star Wars: Vader Immortal isn’t a full Oculus Quest exclusive. Developer ILMxLAB confirmed that the VR series will be coming to Rift too at this weekend’s Star Wars Celebration. That said, if you want to play it straight away, you’ll still need a Quest. Following last Friday’s panel, Oculus confirmed to...
Superhot VR Has Sold Over 800,000 Units, Made More Revenue Than The Original
Here’s a fun little fact; smash hit VR shooter, Superhot VR, has made more revenue than the original game it was based on. Tomasz Kaczmarczyk, one of the founding members of the game’s development team, recently confirmed as much to Mixed. However, Kaczmarczyk’s comments were today backed up by Callum Underwood, a former member of...
Nintendo Labo VR Is A Creaky Headset That May Have Cracked VR For Kids
I remember the first time I showed my PSVR to a 10-year-old. Or, more specifically, I remember the deafening crack I heard when he tried to yank the headset’s visor forward without pushing in the button to move it. I remember biting my lip with anxiety as he threatened to smash a Move controller into a...
New Arizona Sunshine: Rampage Experience Coming To Nomadic VR Arcades
A new title based on the Arizona Sunshine VR franchise is coming to Nomadic VR arcades. Nomadic is a new location-based VR company founded last year. Their main location is in Orlando, Florida. The Arizona Sunshine franchise began with the original game for the Oculus Rift and HTC Vive consumer PC VR systems. It released...
Deforst Is A VR Series With Carl Weathers Launching Soon
Forget The Mandalorian, there’s a much more exciting Carl Weathers project coming soon, and it’s in VR! Weathers just one part of a surprisingly large cast in Defrost. In this VR series, viewers embody Joan Garrison, a wife and mother that is cryogenically frozen after suffering a stroke in the present day. She wakes up...
The Outlook For Investing In A More Rational VR/AR Market
Last week, I made my way to the Microsoft Reactor in San Francisco for the VR Arcade conference. I moderated a panel on investing in virtual reality, augmented reality, and mixed reality. It was a far different environment for that kind of conversation than in 2016 or earlier. The event itself represented a pivot. Since consumer VR hasn’t taken...
Apple Hires Jaunt VR Founder And Multi-camera 3D Expert Arthur Van Hoff
Apple’s depth-sensing iPhone cameras have already enabled features such as Face ID and portrait mode photography — now the company has hired 3D camera expert Arthur van Hoff to serve as a senior architect for an unnamed project. The new hire was first reported by Variety today, with van Hoff’s LinkedIn account listing his start date with...
A Game Of Thrones Magic Leap Hands-on — Winter Is Coming To AR
Experimental technology has become a part of the marketing campaign for the final season of A Game of Thrones. I checked out the Magic Leap One augmented reality and HTC Vive Focus virtual reality installations for A Game of Thrones at the AT&T store on Powell Street in San Francisco. I tried out Magic Leap’s experience, Game of Thrones: The Dead...