Editorial: Oculus Cross-Buy Strategy Is Facebook’s Path To Platform Lock-In

Facebook is on the path to platform lock-in with Oculus Quest. In case you are unfamiliar with the concept, “customer lock-in” is an economics idea that “makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs.” With the standalone Oculus Quest, Facebook is funding Oculus Studios projects for both Oculus Quest...

Scroll to top

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close