christian-dior-fashion-fans-can-now-try-on-sunglasses-headbands-via-augmented-reality-on-instagram

Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram

Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature. Called “Kaleidoscope,” the experience also fills the camera frame with psychedelic effects similar...

microsoft-vr-headsets-didnt-meet-high-expecations

Microsoft: VR Headsets ‘Didn’t Meet High Expecations’

A Microsoft representative said its line of Windows VR headsets has not performed to expectations. Greg Sullivan, director of communications for Microsoft’s Mixed Reality arm, said in an interview with UploadVR: “Interestingly, the immersive VR headsets were pitched as consumer devices and I think did not meet, in general, the high expectations that were set...

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