Remember all that talk of Lucky’s Tale being the Mario 64 of VR? That was very on the nose, wasn’t it? Sure, it was literally a Nintendo-aping platformer but it didn’t carry the same significance that the Italian plumber’s transition into the third dimension did back in 1996. Mario 64 was a playground of possibilities,...
Author: ssvar
Swiss Society of Virtual and Augmented Reality
Watch VR Help Visualize One Of John Wick 3’s Biggest Fight Scenes
Shooting John Wick movies no doubt takes months of physical training, stunt coordination and dedication. But did you know John Wick 3 also had a little help from VR? Artist Alex Nice recently shared his work on the new movie. Specifically, Nice shared the below video in which VR was used to visualize one of...
YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews
Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a notch with the introduction of a new AR feature for virtual makeup try-on right from the YouTube app. Called...
Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it’s got. On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison art gallery featuring the digital creations of innovative...
Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit. At the Cannes Lions International Festival of Creativity 2019, Unity unveiled Responsive AR, a new ad format that enables non-developers to create interactive AR experiences. Don’t...
New Shadow Point Video Digs Into Playing Characters In VR
Shadow Point, the latest VR adventure from Coatsink, has been available for a few weeks now. It’s a typically enamoring game from the UK-based studio, with wholesome visuals and music. One of its best components, though, is its starring character, Lorna. She’s a fighty youngster, trapped in time. As the video below shows, Coatsink brought...
Journey of the Gods Review: A Legendary Quest
Journey of the Gods is a delightful game. Taking heavy inspiration from The Legend of Zelda franchise, Turtle Rock Studios has crafted a polished and well-rounded action adventure that takes you across a variety of biomes wielding a sword, shield, and cross-buy as you battle back dozens of dangerous beasts. While technically playable seated or...
Swords of Gargantua Livestream – Sword Fighting On Oculus Quest
Curious about how we livestream the way we do? Then look no further than this handy guide for general tips and this guide specific to our Oculus Quest setup. Now that E3 is behind us we can look at the VR gaming landscape as it exists today instead of being pre-occupied with what isn’t out yet. To do that, we’re gonna...
Lawsuit Alleges Nreal Founder Copied Ideas After Leaving Magic Leap
Well-funded augmented reality startup Magic Leap filed a lawsuit against competing startup Nreal and its founder Chi Xu. The suit alleges that Chi Xu worked at Magic Leap as a software engineer between July 2015 and August 2016 and that he signed “a Proprietary Information and Inventions Agreement (‘PIIA’) that contained a broad proscription against...
Focals by North Review: The future is (almost) here
The concept of an IRL heads-up display has been a part of science fiction since basically the beginning. Big players have tried their hand at it with less than stellar results — most notably Google with Glass, and more recently Intel’s Vaunt. But North may have cracked the nut on smart glasses with Focals. They...