Dustin Chertoff has pulled experiential design insights from the advertising world to come up with a more holistic theory of Presence in virtual reality. In 2008, he was in graduate school and was dissatisfied with the major theories of VR Presence. His gaming experience showed him how much of his feeling of immersion was related...
Super Mario Maker came out in 2015 and proved that designing games is a ton of fun. Now, in 2017, gamers are still waiting for a followup to that game from Nintendo or something similar from any other publisher or developer. Instead, fans have started filling in the gaps with their own games that enable...
The Sacramento Kings NBA basketball team has launched an augmented reality app in partnership with Nike. The fan app is the beginning of an eight-year global marketing and merchandise agreement between Nike and the National Basketball Association (NBA). The app lets fans personalize Sacramento Kings uniforms and virtually photograph themselves with star players. It’s another...
Most augmented reality glasses aren’t practical. So Mira designed AR mobile glasses that were created from the outset to be lightweight, minimalist, and low-cost. Today, the company is unveiling its Prism glasses, which you can preorder for $100. The Los Angeles company has raised $1.5 million in funding from Sequoia Capital, Troy Capital Partners, S-Cubed Capital,...
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet’s X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses. Two years ago, the tech press proclaimed the death of Google Glass after...
Lazy makeup enthusiasts, this new service is what you’ve been waiting for! Makeup giant Estee Lauder’s latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new...
San Diego Comic-Con is this week and VR is poised to have its strongest presence ever. Some of the virtual worlds to visit at the enormous fan convention are likely still under wraps, but we know two major VR-related projects are likely to anchor the week. Steven Spielberg’s Ready Player One will have a major...
With VR developing as a premium and exciting new option for live events, various entities are working to secure partnerships with media companies for rights to their content. MelodyVR is largely dependant on those partnerships, giving them access to artists under different music labels, and they’ve locked in another major one that’s sure to benefit...
Museums are homes to so many facets of the world’s history, but many don’t realize the efforts that go into recreating and/or acquiring the different items on display. If somehow a certain challenge to acquire a rare artifact is insurmountable, as was true when the Bovington Tank Museum was unable to obtain one of the...
HTC continues to expand the app selection on its Viveport subscription service, adding 8 new games for July, detailed on the official Vive blog. The $7/month service allows unlimited access to any 5 titles each month from a selection of over 150 games and apps. Having recently doubled the Viveport app count, including some highly-rated...
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