Nike’s newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro “Momofuku” sneakers. The free app — available for both iPhone and Android — generally works sans AR by allowing users to shop for popular Nike sneakers. However, for the much-anticipated...
Author: ssvar
Building Next Reality: How the ARKit’s Impressive Software Detects Surfaces Using Just the iPhone’s Color Camera
I currently am and have always been what one might call a PC/Android guy. Many that know me well would likely even go so far as to say I am anti-Apple. About an hour after seeing the ARKit demo during the day-one keynote at WWDC, I became the owner of a brand new Mac. Pair...
Oculus: ‘Multiple VR titles have made more than $1M in the Oculus store alone’
For VR to succeed in the consumer space, an ecosystem of developers making content that users want to buy is an absolute must. Oculus for its part has attempted to kickstart that ecosystem by investing hefty sums in content developers, and now the company says it’s starting to pay off. With the backing of Facebook,...
Facebook Spaces Now Lets You Broadcast Live from VR to Any Facebook-capable Device
Facebook today announced their Oculus Rift app Spaces is getting an extra feature, bringing it closer in functionality to the rest of Facebook’s near ubiquitous platform—of course with a few extra ‘VR perks’. Starting today, Facebook is letting Rift owners ‘go Live’ and broadcast in-app video of their session, sharing it with the rest of the...
‘Mage’s Tale’ Studio inXile Entertainment Raises $4.5M Investment, Open World VR RPG on Horizon
inXile Entertainment, the studio behind The Bard’s Tale franchise including VR dungeon crawler The Mage’s Tale (2017), today announced they’ve raised a combined investment of $4.5M intended for equity in the company and as funds to develop an unannounced open world survival RPG VR game. Hironao Kunimitsu, image courtesy The Venture Reality Fund Investment comes from Japanese firm gumi VR Inc.,...
‘Dragon Ball Z VR’ in Action, Go Super Saiyan in Bandai Namco’s VR ZONE
There’s some weird and wild things showcasing at Bandai Namco’s VR Arcade VR Zone in Shinjuku, Tokyo. To get a better look, Japan-based YouTube channel VJump goes hands-on with Dragon Ball Z VR, giving us a peek into the 40,000 square feet, 2-floor VR arcade and showing just how awesome going Super Saiyan in VR can be. In the video, Vjump starts out at...
GoPro Ships First ‘Fusion’ 360 Cameras to 10 Select Broadcasters
GoPro’s first batch of Fusion 360 cameras is now headed to some big brands, agencies and content creators as part of a pilot program to help source initial content partners. GoPro started taking applications in April. Picking from a pool of more than 20,000 applicants, the company has chosen 10 prospective 360 content creators to receive their unreleased 5.2k...
Female exec hired to help Magic Leap appeal to women sues for sex discrimination
Former head of strategic marketing, hired to broaden company’s reach across genders, alleges augmented reality startup is tolerant of sexism Augmented reality startup Magic Leap is being sued for sexual discrimination by an executive who was hired to help it appeal to women. The company, a startup best known for securing a valuation in the...
Battlefield AR Game ‘Recoil’ Takes Tag to a Whole New Level
The new battlefield AR game announced by Skyrocket Toys today is similar to the childhood game “Tag”, except the stakes are much, much higher. Skyrocket Toys are known for selling drones and other gadgets that have previously utilized AR/VR. This includes products such as Mebo and Sky Viper. The game takes a page out of...
Hardware Review: A Hands-on with the Meta 2 Head-Mounted-Display
Last June Meta began shipping their Meta 2 mixed reality headset, to the delight of many. In September it was announced that shipping had been delayed until the end of the year. Then it appeared that Christmas would bring something magical when Meta sent out an email 4 days before Christmas saying that the Meta...
