VR music videos aren’t anything new, but when an artist known for prolific, stylish animated clips like Gorillaz releases one, we pay attention. Damon Albarn and Jamie Hewlett’s experimental band of strangers is finally back after a long hiatus, and it’s got a new album coming out on April 28th. One of the first tracks...
An article by Nicholas Rossolillo appeared on Motley Fool this week about one of the AREA’s members, DAQRI. It starts with a quote by Brian Mullins, Founder and CEO of DAQRI, that will ring true with many readers: We become so limited by this idea of technology replacing workers, when the better idea is to...
An article this week puts Augmented Reality in the spotlight for the changes it is bringing to manufacturing in Aerospace and Automotives across the world. AR is not only increasingly being used on the factory floor but is revolutionizing it. One of AREA’s members, Lockheed Martin has been used as an example of streamlining the manufacturing design...
Today’s most immersive virtual reality systems, like the Oculus Rift and HTC Vive, rely on a bothersome tether to send power and high fidelity imagery to the headset at low latency. But everyone agrees a dangling cable is not only annoying, it’s an immersion detractor. The demand for a solution to this issue has spurred...
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use. CLAIRITY...
Today, at CEBIT 2017, Upload and VR Base are announcing a partnership that will expand the idea of dedicated VR/AR real estate spaces to a global level. According to a joint release from both companies: “Upload and VRBase’s collaboration is the inevitable product of the global AR/VR ecosystem. Working from its locations in Amsterdam, Berlin and...
When I was a young kid and saw Apollo 13 for the first time — an incredible film with great performances by Tom Hanks, Kevin Bacon, and more — it actually gave me an irrational fear. I started to contemplate what it would be like to be stuck in space, with no gravity, floating in...
Hackney House London is the new venue for the return of the London VR Developer Sessions in partnership with the upcoming Virtual Reality Show. The tri-monthly event presents a forum for immersive content developers to meet, share, collaborate and showcase their work. Attend the London VR Developer Meetup The first sessions will take place on...
Lowe’s Home Improvement laid another brick in their augmented reality foundation with today’s announcement of a new app for Tango-enabled smartphones. The Lowe’s Vision: In-Store Navigation app does just what it says in the title. On compatible phones, which include the Lenovo Phab 2 Pro and upcoming Asus Zenfone AR, customers with the app will...
The Washington Post believes augmented reality adds an extra layer to stories, and they’re doubling down on that belief by adding in new AR features into their already popular “rainbow” news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media company created a visual account of Freddie Gray’s case, which...
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