With this episode of ResearchVR we dig deep into how emotions can be measured and incorporated in VR, AR, and other digital technologies. We discuss it with our guest who is well versed in digital consumer technologies, Tom Emrich from Super Ventures. Emrich is a funding partner at Super Ventures, working to bring AR to...
Author: ssvar
Alibaba leads $18 million round into augmented reality car nav startup WayRay
A day after Intel bought autonomous car technology provider Mobileye, Alibaba led an $18 million funding round into WayRay, an augmented reality car navigation startup. WayRay, based in Switzerland, builds heads-up displays for drivers, as well as fully augmented reality and virtual reality immersive systems intended for eventual use in self-driving cars. “At the moment, WayRay is...
Shazam Sets Sights on AR Advertising with iPhone & Android App Updates
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content. AR content is accessed by scanning Shazam...
Hands-On With Along Together, A Charming VR Platformer About an Imaginary Friend
When I was little I had an imaginary friend. I don’t remember what I named him, but since I grew up as mostly an only child with a single parent for most of my life, it was something I created at a young age for fun. I spent a lot of time outside, exploring, playing,...
Apple VR Platform for iPhones May Actually Be in the Works
Google and Samsung have been leaving Apple in the dust when it comes to virtual reality gear. However, as the market grows and becomes more impossible to ignore within the tech world, Apple may be forced to play catch up. This could account for the new Apple patent that was granted today. Actually, this patent...
Diraq Research Raises $4.8 Million to Build Superior VR Audio
Today, Swedish audio optimization company Dirac Research is announcing a $4.8 million round of fundraising. According to an official release, the funds were sourced from Henrik Didner, co-founder of the fund management company Didner & Gerge; Rami Yacoub, acclaimed music producer for Britney Spears, One Direction, Backstreet Boys, and others; Staffan Persson, CEO of Swedia Capital; and...
Here Are The VR/AR Sessions and Speakers for GTC 2017
In early May, the GPU Technology Conference (GTC) will be opening up a window into new advancements in the computing industry. Various sessions from deep learning and AI to big data analytics will be held with various companies speaking on their developments. Mixed reality will have a huge spotlight on it as well, with a handful...
Paranormal Activity VR Won’t Scare You The Same Way Twice, Now Available in Steam Early Access
Update: Paranormal Activity: The Lost Soul is now available in Steam Early Access for HTC Vive and Oculus Rift at the price of $39.99 with a 15% launch discount. The current edition of the game can be played entirely from start to finish, but the fully launched version, which is planned in a few more...
Khronos Group Would Welcome Input From Microsoft On OpenXR Standard
During GDC 2017, Khronos Group unveiled OpenXR as the name for their VR/AR API standard that’s currently being developed. We reported on the announcement and broke down a bit of why this standard was something for the VR industry and community to get excited about, but we also got the chance to speak with Khronos...
Get the Job: Virtual Reality Portfolios And Resumes Have Arrived
Getting a new job can be tough. Most employers source dozens if not hundreds of resumes via the Internet for any one position. The days of being able to stand out by putting your resume on blue paper are long gone. We’re all stuck in the same box of ones and zeros, but now you can...
