As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device — the Magic Leap 1, instead of the Magic Leap One Creator Edition. Also, the company is now offering a...
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020. On Tuesday, the company not only introduced a consolidated package of new and existing developer tools that it calls The Lab and published new releases of...
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immersive showrooms, giving anyone the ability to create a virtual...
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That’s the obvious first question following news that non-enterprise Glass users will no longer have access to Google’s core apps after February 2020. Don’t Miss: Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade Just days after Larry Page and Sergey Brin announced...
Apple’s ARKit has built a considerable lead in terms of features over Google’s ARCore, but Google’s latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit. On Monday, Google unveiled its new Depth API for ARCore, an algorithm that creates depth maps through a standard mobile camera instead...
What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course. That’s what one app developer did in the wake of Elon Musk’s Tesla Cybertruck reveal a couple of weeks ago. Now, anyone looking to get their own up-close look at the...
Magic Leap just announced that they’re in the midst of closing a Series E round of funding, but it sounds like they’re going to have to clinch that investment with some pretty troubling sales numbers for their only device on the market. The Information‘s Alex Heath is reporting that Magic Leap managed to sell just...
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year. But this week, the media giant finally returned to the AR space to produce a story on air pollution that adds a new wrinkle to...
We’ve known for a while that Pokémon GO creator Niantic feels a bit limited in what it can do with augmented reality today. Between the latency limitations of 4G cellular networks and the need for players to wave a smartphone around to do anything in AR, the tech just isn’t where Niantic wants it to...
At its Snapdragon Boondoggle Summit in sunny Maui, Hawaii, Qualcomm today announced the launch of its XR2 platform, which it describes as the “world’s first 5G-supported extended reality (XR) platform.” The company’s older XR1 platform, which already powers a number of VR and AR devices, will remain in the market and is now branded as...
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