Tag: #AR

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Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again. On Wednesday, the game maker’s Custom Street Racer 2 (CSR2) racing game, a free download for iOS and Android, will serve as the augmented stage...

Apple is combining two long-standing major efforts in a new push, making AR more consumer-friendly and helping portray Apple Stores as civic centers where communities can come together. The project, called [AR]T Walk, is a walking tour through various city centers around the globe aiming to help the digital art works of artists come alive...

Facebook this morning issued a lengthy breakdown of recent research into BCI (brain-computer interface) as a means with which to control future augmented reality interfaces. The piece coincides with a Facebook-funded UCSF research paper published in Nature today entitled, “Real-time decoding of question-and-answer speech dialogue using human cortical activity.” Elements of the research have fairly...

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. It’s called Undersea, and its goal is to submerge you in a virtual environment that makes it seem as though...

Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One. Back in November 2018, Magic Leap sought to bolster its AR ecosystem by launching the Independent Creator Program. The idea was for game and app developers...

The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up. When I first discovered Overture earlier this week, before the official update announcement, I tried using it. And while the app fully launches when you select it, no...

Unity’s private valuation is climbing but it’s growing unclear whether the company’s leadership is planning to take the 15-year-old gaming powerhouse public anytime soon. The company announced today that is has received signed agreements from D1 Capital Partners, Canada Pension Plan Investment Board, Light Street Capital, Sequoia Capital, and Silver Lake Partners to fund a...

Snap may no longer be the laughing stock of the New York Stock Exchange. On the heels of renewed user growth and an earnings beat, Snap closed Wednesday with a share price at $17.60, up 18.68% for the day, giving the company its first close above its $17 IPO debut price since March of last...

Why do you need augmented reality? Because enterprise, they say. And while that’s certainly true for a number of disciplines, there’s still that mainstream use case hanging out there waiting to be discovered beyond the realm of enterprise and gaming. After much thought, and taking the Magic Leap One through many different situations, I decided...