The promotions around last week’s release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality. Don’t Miss: YouTube App Lets You Put Yourself in the World of ‘Stranger Things 3’ via Augmented Reality Now, after fans have had a week to binge...
Tag: #AR
YouTube App Lets You Put Yourself in the World of ‘Stranger Things 3’ via Augmented Reality
So you’re all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you’re a TV bingeing beast. (It’s only been 24 hours!) Second, before you start texting spoilers, you might want to adorn your praise or critique with a special augmented reality filter that...
Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket’s red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinity of Liberty Island in New York City. Using its...
FaceTime for iOS 13 Uses ARKit to Help Callers Pretend They Are Maintaining Eye Contact
You can now add feigning eye contact to the list of ways that augmented reality is improving our lives. In the official release of iOS 13 this fall, FaceTime will gain a new feature called Attention Capture, which corrects the users’ eye gaze to appear as though they are maintaining eye contact with parties on...
NASA Team Headed to Titan in Search of Life Using Microsoft HoloLens as Key Part of the Mission
NASA is going going to Saturn’s moon Titan, and the space organization is using augmented reality help them do it. The team at the Johns Hopkins University Applied Physics Laboratory (APL) has been working for years to get its robotic probe mission to Titan approved, and just days ago, the mission was finally given the...
AR headsets promise new enterprise productivity, but can the startups building them survive?
Just as the Bluetooth headset ushered in an era of hands-free calling, AR startups are trying to convince manufacturing startups that AR headsets will bring new efficiencies with hands-free computing. As Magic Leap and Microsoft have dropped hundreds of millions trying to spend their way into new tech modalities for enterprise customers, smaller players are...
Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality. To promote the pending release of Spider-Man: Far From Home on July 4, Sony Pictures has published a mobile app for iOS and Android that brings Spider-Man into fans’ homes via augmented reality. Don’t Miss: 8th Wall Spins...
Jurassic World Alive Game Update Lets Dinosaurs Eat Goats & Destroy Vehicles in Augmented Reality
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun. Available in an update (version 1.8) of the app via the App Store and Google Play, the game gains a new feature called Sanctuaries. Don’t Miss: New ‘Jurassic World Alive’...
Papa John’s Launches ‘Spider-Man: Far from Home’ AR Experience via Snapchat
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John’s customers who order a Superhero XL two-topping pizza can scan a Snapcode with the Snapchat app for iOS or Android...
The next frontier for sneakerheads is trying on shoes virtually
Startups in the AR space see a bright future for bringing retail experiences into the home, but there haven’t been a ton of convincing examples of companies carrying out this vision effectively. Wannaby is using AR to help sneaker heads visualize their next purchase by letting them try on the shoes virtually. The company launched...