After entering the UK’s version of bankruptcy last month, Blippar’s assets are up for sale, and bidding ended today. But now, with Blippar’s story nearly at an end, a surprise twist has entered the company’s story — the founders of Layar, which was sold to Blippar in 2014, are one of the bidders for Blippar’s...
In the first days of 2017, Osterhout Design Group arrived at CES with a two-story booth and huge promises. The startup’s founder, Ralph Osterhout, wanted to take the small San Francisco-based company even further past its military contractor roots in AR, building out major enterprise and consumer businesses with flashy new product lines. The company...
Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp .’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies. At the beginning, it let users experiment with different makeup looks and portrait-editing tools. Since then, YouCam Makeup has expanded beyond selfies into e-commerce...
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality. But a new startup called Mimesys, which is showing off its software at CES this week in Las Vegas, has upped the ante with a hardware and software...
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company. On Wednesday, AT&T announced that it will be expanding its 5G technology-fueled partnership with Magic...
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Magic Leap and other AR startups have a rough 2019 ahead of them 2018 was supposed to be the year where...
Very rarely does an early technology garner such an air of inevitability like AR has in the past few years. 2018 was supposed to be a year where the foundational tech for augmented reality was built out a bit and the industry took a couple big leaps. Things started off well-enough, but momentum really doesn’t...
Augmented reality has been a bit of a sleeper at this year’s CES. It seems likely we’ll see a bit more on that front next month at Mobile World Congress. After all, smartphones are largely considered the first frontier for AR adoption. Still, that’s not going to stop some companies from going all-in with head...
Mobile AR gaming startup Niantic has closed a $190 million round of funding according to newly filed SEC docs. The filing comes after a WSJ report last month suggested the company was in the process of closing a $200 million raise from investors, including IVP, aXiomatic Gaming and Samsung, at a $3.9 billion valuation. The...
A former Magic Leap engineer believes the problem with most consumer-facing augmented headsets on the market is their bulky size. “You wouldn’t want to wear them for more than one hour,” Xu Chi, founder and chief executive officer of Nreal told me as he put on a bright orange headgear that looked just like plastic Ray-Ban...
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