Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion. On Wednesday, Moschino and H&M held a fashion show in New York City that, in addition to the traditional runway model vamping, included an AR fashion presentation powered by...
“Yeah! Well of course we’re working on it,” Facebook’s head of augmented reality Ficus Kirkpatrick told me when I asked him at TechCrunch’s AR/VR event in LA if Facebook was building AR glasses. “We are building hardware products. We’re going forward on this . . . We want to see those glasses come into reality,...
Last week’s TC Sessions: AR/VR was a fascinating study of the industry in myriad ways — not the least of which was the contrast between the two titular technologies. After all, virtual reality is beginning to emerge from the other side of its massive hype cycle, while augmented reality is only really getting started. It’s...
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company’s major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn’t really a game or a productivity app, but more of an incredibly engaging and surprisingly fun demonstration of...
Legitimate augmented reality use cases are hard to come by. Spatial, which dubs itself as a cross-reality platform, is launching today with $8 million in seed funding from iNovia Capital, Uber co-founder and Expa founder Garret Camp, Samsung Next, Joi Ito of MIT Media Lab, Mark Pincus and Andy Hertzfeld to bring augmented reality to enterprise customers....
In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls. In this tutorial, you’ll learn how to make your augmented reality app for iPads and iPhones by using...
Industry vets and students alike crammed into UCLA’s historic Royce Hall last week for TC Sessions: AR/VR, our one-day event on the fast-moving (and hype-plagued) industry and the people in it. Disney, Snap, Oculus and more stopped by to chat and show off their latest; if you didn’t happen to be in LA that day,...
New platforms are all about the content, and Resolution Games is one of the rare game studios going all in on AR/VR gaming. The Stockholm-based startup has swept up $7.5 million in Series B funding at an $87.5 million valuation. The round was led by MizMaa Ventures, with participation from GV, GP Bullhound, Fly Forever,...
Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween. Launched Monday on the App Store and the Google Play Store, Ghostbusters World shares its perfect timing with the likes of Jurassic World Alive, which hatched just ahead of the theatrical run...
By now, you’ve probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience? A few days ago, I had a chance to find out, thanks to The Imaginarium Studio’s set-up in Los...
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