Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator...
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality. While...
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits. The museum is testing a mobile app that will enable visitors to see more information about the victims and survivors of the...
The screwdriver-happy dismantlers at iFixit have torn the Magic Leap One augmented reality headset all to pieces, and the takeaway seems to be that the device is very much a work in progress — but a highly advanced one. Its interesting optical assembly, described as “surprisingly ugly,” is laid bare for all to see. The...
There’s nothing inherently social about VR. In fact, putting on a headset and entering your own world can be a fairly isolating experience. But Survios’ latest offering is looking to turn that truism on its head. Electronauts is designed to deliver a social experience, in which players can create music for their surroundings. The new...
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap’s designed US cities now have a roundabout way to order the device. Residents in over 110 countries can now place an order for a Magic Leap One through a third party, namely, New...
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat’s Shoppable AR e-commerce platform. Available in the Snapchat app for iOS or Android via the Lens carousel (or through this...
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the “magic” contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing...
What good is 3D? Does depth give you anything worthwhile in an interface that’s most likely flat anyway? Is “immersion” as a metric really worth that much? Even as a ton of startups and big companies have invested in 3D-centric hardware and software, there has undoubtedly been some pushback on whether it’s all that necessary....
2018 has been the year that AR promises came face-to-face with reality. While Apple’s ARKit and Google’s ARCore sparked a ravenous response from developers that had grown worried about VR’s near-term market and the fate of AR headsets from Microsoft and Magic Leap, little seemed to resonate deeply with consumers. That realization is part of...
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